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	<title>Digital Asset Management &#187; Storytelling</title>
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	<description>all things, DAM, MAM, MedAM, VAM, PAM etc</description>
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		<title>The Power of Brand Storytelling</title>
		<link>http://digitalassetmanagement.org.uk/2011/01/28/the-power-of-brand-storytelling/</link>
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		<pubDate>Fri, 28 Jan 2011 06:09:48 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[storyteller]]></category>
		<category><![CDATA[Storytelling]]></category>

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		<description><![CDATA[The Power of Brand Storytelling. Stories are powerful. They are the emotional glue that connects the storyteller with his audience and, more importantly, the audience with the idea the storyteller is trying to convey. Stories tap into not only our minds, but also our hearts. They’re why we cry at ...]]></description>
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		<title>Utility in narrative</title>
		<link>http://digitalassetmanagement.org.uk/2011/01/24/utility-in-narrative/</link>
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		<pubDate>Mon, 24 Jan 2011 08:43:41 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[anecdotes]]></category>
		<category><![CDATA[Artificial intelligence]]></category>
		<category><![CDATA[narrative]]></category>
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		<description><![CDATA[Cognitive Edge Utility in Narrative For many years now I&#8217;ve made a strong distinction between narrative and story telling. In IBM days and afterwards I emphasised anecdotes overstories and frequently evidenced my dislike of the recipe type approaches typified in many a popular writer in this field. Often I have been ...]]></description>
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		<title>Brand Storytelling In The Social Media Era</title>
		<link>http://digitalassetmanagement.org.uk/2010/11/23/brand-storytelling-in-the-social-media-era/</link>
		<comments>http://digitalassetmanagement.org.uk/2010/11/23/brand-storytelling-in-the-social-media-era/#comments</comments>
		<pubDate>Tue, 23 Nov 2010 06:07:41 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Brand Resource Management]]></category>
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		<category><![CDATA[Storytelling]]></category>

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		<description><![CDATA[Brand Storytelling In The Social Media Era. “A long time ago in a galaxy far, far away…” 10 words that have managed to excite people for more than three decades now and signify the opening of one of the most powerful stories ever told in cinema. With Star Wars, George ...]]></description>
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		<title>Content Marketing Challenge: Create Content or Die</title>
		<link>http://digitalassetmanagement.org.uk/2010/01/15/content-marketing-challenge-create-content-or-die/</link>
		<comments>http://digitalassetmanagement.org.uk/2010/01/15/content-marketing-challenge-create-content-or-die/#comments</comments>
		<pubDate>Fri, 15 Jan 2010 07:35:31 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Digital Assets]]></category>
		<category><![CDATA[Enterprise Content Management]]></category>
		<category><![CDATA[Knowledge representation]]></category>
		<category><![CDATA[Marketing Content Management]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Storytelling]]></category>

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		<description><![CDATA[Content Marketing Challenge: Create Content or Die &#8211; Online Marketing Blog. Content Marketing Time after time, when I discuss the search and social media based opportunities for companies to reach new customers and achieve other online communications goals, it comes down to content.  Most companies understand the need to have ...]]></description>
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