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	<title>Digital Asset Management &#187; ROI</title>
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	<link>http://digitalassetmanagement.org.uk</link>
	<description>all things, DAM, MAM, MedAM, VAM, PAM etc</description>
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		<item>
		<title>Is IT and Marketing ready to converge?</title>
		<link>http://digitalassetmanagement.org.uk/2011/08/15/is-it-and-marketing-ready-to-converge/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/08/15/is-it-and-marketing-ready-to-converge/#comments</comments>
		<pubDate>Mon, 15 Aug 2011 17:00:28 +0000</pubDate>
		<dc:creator>digitalassetwoman</dc:creator>
				<category><![CDATA[Data Management]]></category>
		<category><![CDATA[Marketing Resource Management]]></category>
		<category><![CDATA[Marketing Technologist]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=29229</guid>
		<description><![CDATA[Several people have alerted me to a great new Forrester report, Mastering Customer Data — a CIO Imperative ($499), by Nigel Fenwick. Nigel primarily serves the IT community, but his recent research and blog posts have focused intensely on IT&#8217;s evolving role with marketing. From what I&#8217;ve heard, his recommendation ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Delivering Return On Marketing – What’s Your ROI?</title>
		<link>http://digitalassetmanagement.org.uk/2011/05/03/delivering-return-on-marketing-%e2%80%93-what%e2%80%99s-your-roi/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/05/03/delivering-return-on-marketing-%e2%80%93-what%e2%80%99s-your-roi/#comments</comments>
		<pubDate>Tue, 03 May 2011 07:13:43 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Digital Assets]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[insights]]></category>
		<category><![CDATA[marketing program]]></category>
		<category><![CDATA[perspective]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=29047</guid>
		<description><![CDATA[Delivering Return On Marketing – What’s Your ROI? &#124; B2B Marketing Insider. &#160; What&#8217;s Your ROI? What is your return on marketing? This question can come up when you least expect it: while presenting your annual plan, while speaking to the CEO in the hallway, or maybe as one of ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>DAM Talk 13: Celum part 2</title>
		<link>http://digitalassetmanagement.org.uk/2010/07/30/dam-talk-13-celum-part-2/</link>
		<comments>http://digitalassetmanagement.org.uk/2010/07/30/dam-talk-13-celum-part-2/#comments</comments>
		<pubDate>Fri, 30 Jul 2010 05:59:22 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[DAM]]></category>
		<category><![CDATA[Dam Talk]]></category>
		<category><![CDATA[marketing automation]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=15840</guid>
		<description><![CDATA[In this edition of DAM Talk, Editor-in-Chief Paul Quigley continues the discussion with celum CEO Michael J. Kraeftner, who explains about the company&#8217;s organic growth, DAM implementation, ROI, marketing automation, consolidation, new products and services, and also covers planning and celum&#8217;s expansion plans. Related articles by Zemanta celum Introduces Flexible ...]]></description>
		<wfw:commentRss>http://digitalassetmanagement.org.uk/2010/07/30/dam-talk-13-celum-part-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Webinar: Enterprise Marketing Management Strategy</title>
		<link>http://digitalassetmanagement.org.uk/2010/04/08/webinar-enterprise-marketing-management-strategy/</link>
		<comments>http://digitalassetmanagement.org.uk/2010/04/08/webinar-enterprise-marketing-management-strategy/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 05:39:33 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[DAM]]></category>
		<category><![CDATA[ECM]]></category>
		<category><![CDATA[MAM]]></category>
		<category><![CDATA[EMM]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=8762</guid>
		<description><![CDATA[Saepio&#8217;s Distributed Marketing Leadership Series webinars launch next week! Join us for the first live event on Wednesday, April 14 at 12pm central. In this one-hour session, John Thomson, Saepio President and CEO, will cover: Preparing for tomorrow&#8217;s customer What EMM is and how it will affect you Why you should ...]]></description>
		<wfw:commentRss>http://digitalassetmanagement.org.uk/2010/04/08/webinar-enterprise-marketing-management-strategy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top 15 Things Marketers Find Most Important Currently</title>
		<link>http://digitalassetmanagement.org.uk/2010/03/17/top-15-things-marketers-find-most-important-currently/</link>
		<comments>http://digitalassetmanagement.org.uk/2010/03/17/top-15-things-marketers-find-most-important-currently/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 07:37:59 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Brand Resource Management]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Digital Assets]]></category>
		<category><![CDATA[Knowledge Organisation]]></category>
		<category><![CDATA[Marketing Content Management]]></category>
		<category><![CDATA[Marketing Resource Management]]></category>
		<category><![CDATA[Mobile Asset Management]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=8501</guid>
		<description><![CDATA[Top 15 Things Marketers Find Most Important Currently &#124; Penn Olson. What is most important to marketers? According to the Marketing Trends Report 2010 fromAnderson Analytics and the Marketing Executives Networking Group (MENG), marketing ROI is currently the most important. This highlights the fact that marketing is not entirely an art ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>DAM Talk: Scott Seebass CEO Xinet Webnative DAM</title>
		<link>http://digitalassetmanagement.org.uk/2010/03/16/dam-talk-scot-seebass-ceo-xinet-webnative-dam/</link>
		<comments>http://digitalassetmanagement.org.uk/2010/03/16/dam-talk-scot-seebass-ceo-xinet-webnative-dam/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 15:09:24 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[DAM]]></category>
		<category><![CDATA[Dam Talk]]></category>
		<category><![CDATA[Digital Asset]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=8494</guid>
		<description><![CDATA[Paul Quigley talks with Scott Seebass CEO of Xinet Webnative and explores the differences between DAM and CM, DAM ROI, findability and the future of Digital Asset Management and niche markets. Scott Seebass]]></description>
		<wfw:commentRss>http://digitalassetmanagement.org.uk/2010/03/16/dam-talk-scot-seebass-ceo-xinet-webnative-dam/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		</item>
		<item>
		<title>Open Text Digital Asset Management for SAP® Solutions</title>
		<link>http://digitalassetmanagement.org.uk/2010/02/19/open-text-digital-asset-management-for-sap%c2%ae-solutions/</link>
		<comments>http://digitalassetmanagement.org.uk/2010/02/19/open-text-digital-asset-management-for-sap%c2%ae-solutions/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 07:26:25 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[DAM]]></category>
		<category><![CDATA[Enterprise 2.0]]></category>
		<category><![CDATA[Customer relationship]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[Marketing Resource Management]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[vendor news]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=8163</guid>
		<description><![CDATA[Is your company ready for rich media? Is your business ready to capture the next business opportunity with media syndication? Is your content supply chain transparent to the relevant business processes? As Web 2.0 turns mainstream, it places rich media on a fast track to become the preferred format for ...]]></description>
		<wfw:commentRss>http://digitalassetmanagement.org.uk/2010/02/19/open-text-digital-asset-management-for-sap%c2%ae-solutions/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>ROI calculations are a joke</title>
		<link>http://digitalassetmanagement.org.uk/2010/02/09/roi-calculations-are-a-joke/</link>
		<comments>http://digitalassetmanagement.org.uk/2010/02/09/roi-calculations-are-a-joke/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 06:59:54 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[CM]]></category>
		<category><![CDATA[Digital Assets]]></category>
		<category><![CDATA[Document Management]]></category>
		<category><![CDATA[Records Management]]></category>
		<category><![CDATA[ECM]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=7998</guid>
		<description><![CDATA[ROI calculations are a joke. Our colleagues over at Forrester recently undertook some interesting research regarding content management investment attitudes in 2010 (DM, RM and WCM).  The overall finding was along the lines one might expect, &#8220;72% of respondents intend to expand their use of ECM technologies&#8220;&#8230; but there was an intriguing ...]]></description>
		<wfw:commentRss>http://digitalassetmanagement.org.uk/2010/02/09/roi-calculations-are-a-joke/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Frost &amp; Sullivan White Paper Reveals What Organizations Need From DAM Vendors</title>
		<link>http://digitalassetmanagement.org.uk/2010/01/27/frost-sullivan-white-paper-reveals-what-organizations-need-from-dam-vendors/</link>
		<comments>http://digitalassetmanagement.org.uk/2010/01/27/frost-sullivan-white-paper-reveals-what-organizations-need-from-dam-vendors/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 07:25:16 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[DAM]]></category>
		<category><![CDATA[Digital Assets]]></category>
		<category><![CDATA[Enterprise Search]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Vendors News]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=7798</guid>
		<description><![CDATA[Frost &#38; Sullivan White Paper Reveals What Organizations Need From Digital Asset Management Vendors. Changes in the Market, Technology and the Greater Need for ROI Are Outlined MINNEAPOLIS, MN&#8211;(Marketwire &#8211; January 20, 2010) - MediaBeacon, Inc., a leading provider of rich media solutions, today announced a newly released whitepaper by Frost ...]]></description>
		<wfw:commentRss>http://digitalassetmanagement.org.uk/2010/01/27/frost-sullivan-white-paper-reveals-what-organizations-need-from-dam-vendors/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Digital Asset Management ROI &#8211; The Basics</title>
		<link>http://digitalassetmanagement.org.uk/2009/07/01/digital-asset-management-roi-the-basics/</link>
		<comments>http://digitalassetmanagement.org.uk/2009/07/01/digital-asset-management-roi-the-basics/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 14:57:14 +0000</pubDate>
		<dc:creator>digitalassetman</dc:creator>
				<category><![CDATA[DAM]]></category>
		<category><![CDATA[DAM 101]]></category>
		<category><![CDATA[DAM Case studies]]></category>
		<category><![CDATA[KM]]></category>
		<category><![CDATA[Metadata]]></category>
		<category><![CDATA[SemWeb]]></category>
		<category><![CDATA[BAM]]></category>
		<category><![CDATA[Henry Stewart]]></category>
		<category><![CDATA[Return on Investment]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://www.digitalassetmanagement.org.uk/?p=3039</guid>
		<description><![CDATA[Following our presentation at Henry Stewart London for return on investment, we took an approach based  on the content itself and the future of content. Related articles by Zemanta Latest Trends in Digital Asset Management (digitalassetmanagement.org.uk) We have not invested in a DAM yet because&#8230; (digitalassetmanagement.org.uk) Level of Risk for Digital ...]]></description>
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		<slash:comments>0</slash:comments>
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