Digital Asset Management

Top 15 Things Marketers Find Most Important Currently | Penn Olson.

What is most important to marketers? According to the Marketing Trends Report 2010 fromAnderson Analytics and the Marketing Executives Networking Group (MENG), marketing ROI is currently the most important.
This highlights the fact that marketing is not entirely an art but also a science. Other top [...]

Paul Quigley talks with Scott Seebass CEO of Xinet Webnative and explores the differences between DAM and CM, DAM ROI, findability and the future of Digital Asset Management and niche markets.
Scott Seebass

Is your company ready for rich media? Is your business ready to capture the next business opportunity with media syndication? Is your content supply chain transparent to the relevant business processes?
As Web 2.0 turns mainstream, it places rich media on a fast track to become the preferred format for capturing and delivering the brand assets [...]

ROI calculations are a joke.

Our colleagues over at Forrester recently undertook some interesting research regarding content management investment attitudes in 2010 (DM, RM and WCM).  The overall finding was along the lines one might expect, “72% of respondents intend to expand their use of ECM technologies“… but there was an intriguing second key conclusion in [...]

Frost & Sullivan White Paper Reveals What Organizations Need From Digital Asset Management Vendors.

Changes in the Market, Technology and the Greater Need for ROI Are Outlined

MINNEAPOLIS, MN–(Marketwire – January 20, 2010) - MediaBeacon, Inc., a leading provider of rich media solutions, today announced a newly released whitepaper by Frost & Sullivan, sponsored by MediaBeacon, [...]

Following our presentation at Henry Stewart London for return on investment, we took an approach based  on the content itself and the future of content.
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Latest Trends in Digital Asset Management (digitalassetmanagement.org.uk)
We have not invested in a DAM yet because… (digitalassetmanagement.org.uk)
Level of Risk for Digital Asset Management Implementations [...]

 
 
On December 1, 2008, with the acquisition of Clearstory Systems, The FeedRoom added market-leading technology for digital asset management to its portfolio of SaaS solutions.  At precisely the same moment, Gartner released a five-year prediction foretelling that the rapid adoption of enterprise video, user-generated content and rich media would catapult this mature software category back [...]

Let us say you have an established DAM solution within your organization. You have a metadata schema. You have assets with metadata in the DAM. You have established workflows using the DAM for your business needs. You know the DAM is being used.

Now how can you measure the progress of the DAM?

Posted by Henrik de Gyor on February 23, 2009

I am often asked “What is metadata?” and explaining this was one of the reasons I started my blog.
The question reminds me of when I was a college professor. When teaching, it is important to make sure the audience has the basic foundations to understand what [...]

DAM has a number of unqiue ROI’s a calculator is but one method, looking at your company workflow will yield even greater returns, cost saving and time.