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	<title>Digital Asset Management &#187; marketing</title>
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	<link>http://digitalassetmanagement.org.uk</link>
	<description>all things, DAM, MAM, MedAM, VAM, PAM etc</description>
	<lastBuildDate>Tue, 20 Sep 2011 07:00:51 +0000</lastBuildDate>
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		<title>If Social Media Works For B2C, Why Not B2B?</title>
		<link>http://digitalassetmanagement.org.uk/2011/01/25/if-social-media-works-for-b2c-why-not-b2b/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/01/25/if-social-media-works-for-b2c-why-not-b2b/#comments</comments>
		<pubDate>Tue, 25 Jan 2011 07:30:26 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Enterprise 2.0]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mass audiences]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=27295</guid>
		<description><![CDATA[Image by the tartanpodcast via Flickr If Social Media Works For B2C, Why Not B2B? &#124; B2Bbloggers.com &#8211; B2B Social Media and Content Marketing. As the online award ceremonies and end of year achievements littered the festive period it was very noticeable to detect a craze of celebrating B2C success stories ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Curation, curation, curation</title>
		<link>http://digitalassetmanagement.org.uk/2011/01/10/curation-curation-curation/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/01/10/curation-curation-curation/#comments</comments>
		<pubDate>Mon, 10 Jan 2011 08:15:06 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[measurement]]></category>
		<category><![CDATA[relationship]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=27083</guid>
		<description><![CDATA[100+ Content Marketing &#38; Social Media Predictions for 2011. What started as something small has grown into a rather large predictions party. We saw about 50 content marketing and social media predictions for 2009. For 2010, there were over 100 predictions from 70 of the leading marketing experts. This year over 100 of the ...]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>The Power of Twitter in Information Discovery</title>
		<link>http://digitalassetmanagement.org.uk/2010/12/21/the-power-of-twitter-in-information-discovery/</link>
		<comments>http://digitalassetmanagement.org.uk/2010/12/21/the-power-of-twitter-in-information-discovery/#comments</comments>
		<pubDate>Tue, 21 Dec 2010 06:34:14 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Data mining]]></category>
		<category><![CDATA[Digital Assets]]></category>
		<category><![CDATA[KM]]></category>
		<category><![CDATA[Knowledge representation]]></category>
		<category><![CDATA[information discovery]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=26132</guid>
		<description><![CDATA[The Power of Twitter in Information Discovery. It surprises me how many really smart people I meet still doubt the power of Twitter. It seems the urge to be a naysayer of Twitter is really strong for some.  I think some of this stems from the early days of Twitter ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>People Make the Experience, Technology Enhances It</title>
		<link>http://digitalassetmanagement.org.uk/2010/08/23/people-make-the-experience-technology-enhances-it/</link>
		<comments>http://digitalassetmanagement.org.uk/2010/08/23/people-make-the-experience-technology-enhances-it/#comments</comments>
		<pubDate>Mon, 23 Aug 2010 07:40:40 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[ECM]]></category>
		<category><![CDATA[Knowledge Organisation]]></category>
		<category><![CDATA[Knowledge representation]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Customer service]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=20314</guid>
		<description><![CDATA[People Make the Experience, Technology Enhances It &#124; Futurelab – We are marketing and customer strategy consultants with a passion for profit and innovation. by David Polinchock I&#8217;ve been involved in a number of customer service conversations lately, as I believe that in our social media world, companies are going to ...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Defining Digital Asset Management ROI</title>
		<link>http://digitalassetmanagement.org.uk/2010/04/16/defining-digital-asset-management-roi/</link>
		<comments>http://digitalassetmanagement.org.uk/2010/04/16/defining-digital-asset-management-roi/#comments</comments>
		<pubDate>Fri, 16 Apr 2010 07:13:16 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[DAM]]></category>
		<category><![CDATA[DAM ROI]]></category>
		<category><![CDATA[Enterprise]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[measuring ROI]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=8902</guid>
		<description><![CDATA[Subject: Defining ROI was identified as one of the biggest DAM challenges in a recent CMSWire poll. Attendance at DAM NY 2010 will help you build your business case Learn from your peers&#8217; experiences! Hear how they dealt with problems and issues which you face daily in the management of ...]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Top 15 Things Marketers Find Most Important Currently</title>
		<link>http://digitalassetmanagement.org.uk/2010/03/17/top-15-things-marketers-find-most-important-currently/</link>
		<comments>http://digitalassetmanagement.org.uk/2010/03/17/top-15-things-marketers-find-most-important-currently/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 07:37:59 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Brand Resource Management]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Digital Assets]]></category>
		<category><![CDATA[Knowledge Organisation]]></category>
		<category><![CDATA[Marketing Content Management]]></category>
		<category><![CDATA[Marketing Resource Management]]></category>
		<category><![CDATA[Mobile Asset Management]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=8501</guid>
		<description><![CDATA[Top 15 Things Marketers Find Most Important Currently &#124; Penn Olson. What is most important to marketers? According to the Marketing Trends Report 2010 fromAnderson Analytics and the Marketing Executives Networking Group (MENG), marketing ROI is currently the most important. This highlights the fact that marketing is not entirely an art ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Virtual Revolution: The Cost of Free</title>
		<link>http://digitalassetmanagement.org.uk/2010/03/03/the-virtual-revolution-the-cost-of-free/</link>
		<comments>http://digitalassetmanagement.org.uk/2010/03/03/the-virtual-revolution-the-cost-of-free/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 07:16:45 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Data Management]]></category>
		<category><![CDATA[Data mining]]></category>
		<category><![CDATA[Digital Assets]]></category>
		<category><![CDATA[Metadata]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Web service]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=8297</guid>
		<description><![CDATA[BBC iPlayer &#8211; The Virtual Revolution: The Cost of Free. Twenty years on from its invention, Dr Aleks Krotoski continues her investigation of how the World Wide Web is transforming almost every aspect of our lives. In the third programme of the series, Aleks gives the lowdown on how, for ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Digital Marketing: Help Us… Help You.</title>
		<link>http://digitalassetmanagement.org.uk/2010/02/12/digital-marketing-help-us%e2%80%a6-help-you/</link>
		<comments>http://digitalassetmanagement.org.uk/2010/02/12/digital-marketing-help-us%e2%80%a6-help-you/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 08:51:01 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[DAM]]></category>
		<category><![CDATA[Digital Assets]]></category>
		<category><![CDATA[MAM]]></category>
		<category><![CDATA[Marketing Resource Management]]></category>
		<category><![CDATA[Digital media]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=8083</guid>
		<description><![CDATA[Digital Marketing: Help Us… Help You. &#124; Penn Olson. “Clients just don’t get digital” is an often heard statement made by many from both the traditional and newadvertising agencies, media agencies, digital design houses, digital advertising technology providers, and digital media outlets. It’s a statement that has been muttered since ...]]></description>
		<wfw:commentRss>http://digitalassetmanagement.org.uk/2010/02/12/digital-marketing-help-us%e2%80%a6-help-you/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Content Marketing Challenge: Create Content or Die</title>
		<link>http://digitalassetmanagement.org.uk/2010/01/15/content-marketing-challenge-create-content-or-die/</link>
		<comments>http://digitalassetmanagement.org.uk/2010/01/15/content-marketing-challenge-create-content-or-die/#comments</comments>
		<pubDate>Fri, 15 Jan 2010 07:35:31 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Digital Assets]]></category>
		<category><![CDATA[Enterprise Content Management]]></category>
		<category><![CDATA[Knowledge representation]]></category>
		<category><![CDATA[Marketing Content Management]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Storytelling]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=7394</guid>
		<description><![CDATA[Content Marketing Challenge: Create Content or Die &#8211; Online Marketing Blog. Content Marketing Time after time, when I discuss the search and social media based opportunities for companies to reach new customers and achieve other online communications goals, it comes down to content.  Most companies understand the need to have ...]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>That’s So Meta</title>
		<link>http://digitalassetmanagement.org.uk/2010/01/07/that%e2%80%99s-so-meta/</link>
		<comments>http://digitalassetmanagement.org.uk/2010/01/07/that%e2%80%99s-so-meta/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 06:49:06 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Digital Assets]]></category>
		<category><![CDATA[Linked Data]]></category>
		<category><![CDATA[Metadata]]></category>
		<category><![CDATA[semantic search]]></category>
		<category><![CDATA[SemWeb]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Microformats]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=7276</guid>
		<description><![CDATA[Marketing in 2010: It&#8217;s All About the Data. That’s So Meta Finally, looking beyond data to metadata – that’s where the biggest opportunity lies in the long-run for marketers. Metadata is already here in the form of microformats and the Semantic Web, but it’s still in many ways a frontier. What is ...]]></description>
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