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	<title>Digital Asset Management &#187; Marketing and Advertising</title>
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	<description>all things, DAM, MAM, MedAM, VAM, PAM etc</description>
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		<title>Best Practices For Marketing To Buyers “In The Cloud”</title>
		<link>http://digitalassetmanagement.org.uk/2010/02/05/best-practices-for-marketing-to-buyers-%e2%80%9cin-the-cloud%e2%80%9d/</link>
		<comments>http://digitalassetmanagement.org.uk/2010/02/05/best-practices-for-marketing-to-buyers-%e2%80%9cin-the-cloud%e2%80%9d/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 07:56:09 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Cloud Computing]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[Data center]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>

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		<description><![CDATA[The Forrester Blog For Technology Product Management &#38; Marketing Professionals. “Cloud computing” is a very hot topic, and like social media, subject to much debate about “what is cloud computing?” and “what does it mean for business?” Simply stated, cloud computing lets your customers and potential buyers take advantage of services ...]]></description>
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		<title>Content Marketing Gets Blessed</title>
		<link>http://digitalassetmanagement.org.uk/2010/01/26/content-marketing-gets-blessed/</link>
		<comments>http://digitalassetmanagement.org.uk/2010/01/26/content-marketing-gets-blessed/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 07:14:36 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[CM]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Digital Assets]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=7770</guid>
		<description><![CDATA[Content Marketing Gets Blessed &#124; content marketing &#124; ideaLaunch. January 25th, 2010 by Jen Image from MichaelJournal.org Think your organization is too conservative to get into blogging? Too bureaucratic to start content marketing efforts? Regardless of your religious affiliation, it may be time to take a cue from the Pope. In acknowledgement ...]]></description>
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		<title>The Real Cost of Social Media</title>
		<link>http://digitalassetmanagement.org.uk/2010/01/18/the-real-cost-of-social-media/</link>
		<comments>http://digitalassetmanagement.org.uk/2010/01/18/the-real-cost-of-social-media/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 06:53:13 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Digital Assets]]></category>
		<category><![CDATA[Marketing Content Management]]></category>
		<category><![CDATA[Marketing Resource Management]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Media Buying and Planning]]></category>

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		<description><![CDATA[The Real Cost of Social Media. Social media is free. Social media is inexpensive. You don’t have to outspend your customers. Social media saves time. Social media will save your business thousands, if not millions. These are all quotes I’ve seen from various voices recently. Each one pretty much agrees ...]]></description>
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		<title>Content Marketing Challenge: Create Content or Die</title>
		<link>http://digitalassetmanagement.org.uk/2010/01/15/content-marketing-challenge-create-content-or-die/</link>
		<comments>http://digitalassetmanagement.org.uk/2010/01/15/content-marketing-challenge-create-content-or-die/#comments</comments>
		<pubDate>Fri, 15 Jan 2010 07:35:31 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Digital Assets]]></category>
		<category><![CDATA[Enterprise Content Management]]></category>
		<category><![CDATA[Knowledge representation]]></category>
		<category><![CDATA[Marketing Content Management]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Storytelling]]></category>

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		<description><![CDATA[Content Marketing Challenge: Create Content or Die &#8211; Online Marketing Blog. Content Marketing Time after time, when I discuss the search and social media based opportunities for companies to reach new customers and achieve other online communications goals, it comes down to content.  Most companies understand the need to have ...]]></description>
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		<title>The Hidden Disruption: advertisers are now becoming media companies themselves</title>
		<link>http://digitalassetmanagement.org.uk/2010/01/12/the-hidden-disruption-advertisers-are-now-becoming-media-companies-themselves/</link>
		<comments>http://digitalassetmanagement.org.uk/2010/01/12/the-hidden-disruption-advertisers-are-now-becoming-media-companies-themselves/#comments</comments>
		<pubDate>Tue, 12 Jan 2010 08:28:24 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[DAM]]></category>
		<category><![CDATA[DAM Foundation]]></category>
		<category><![CDATA[Digital Assets]]></category>
		<category><![CDATA[MAM]]></category>
		<category><![CDATA[Marketing Content Management]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=7343</guid>
		<description><![CDATA[Local Media in a Postmodern World, Part CI, The Hidden Disruption. The best scene in the 1975 film classic &#8220;Jaws&#8221; is when Chief Brody first sees the shark. I know you remember. He&#8217;s at the back of the boat laying a chum line when the monster comes up right alongside ...]]></description>
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		<title>How Brands Are Becoming the Media (and Why Your Brand Should Probably Do the Same)</title>
		<link>http://digitalassetmanagement.org.uk/2010/01/06/how-brands-are-becoming-the-media-and-why-your-brand-should-probably-do-the-same/</link>
		<comments>http://digitalassetmanagement.org.uk/2010/01/06/how-brands-are-becoming-the-media-and-why-your-brand-should-probably-do-the-same/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 10:44:02 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Brand Resource Management]]></category>
		<category><![CDATA[Digital Assets]]></category>
		<category><![CDATA[MAM]]></category>
		<category><![CDATA[MedAM]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Mass media]]></category>

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		<description><![CDATA[How Brands Are Becoming the Media (and Why Your Brand Should Probably Do the Same) : MarketingProfs. The hottest trend in brand marketing right now is the very thing that has fueled traditional advertising&#8217;s ongoing evolution: Brands are bypassing traditional media outlets in favor of creating their own private media ...]]></description>
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		<title>Classic Marketing Mistakes That May Never Go Away</title>
		<link>http://digitalassetmanagement.org.uk/2010/01/04/classic-marketing-mistakes-that-may-never-go-away/</link>
		<comments>http://digitalassetmanagement.org.uk/2010/01/04/classic-marketing-mistakes-that-may-never-go-away/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 07:59:12 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Digital Assets]]></category>
		<category><![CDATA[MAM]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Marketing Content Management]]></category>
		<category><![CDATA[Marketing strategy]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=7227</guid>
		<description><![CDATA[Classic Marketing Mistakes That May Never Go Away &#8211; KnowThis.com: Marketing Tutorials, News, How-to and More. It has been nearly sixty years since organizations began to understand the real importance of marketing strategy and planning.  Prior to the 1950s most companies did not have marketing departments, but instead marketing activities were ...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How to Develop the Right Communications Strategy for a Conversation Economy</title>
		<link>http://digitalassetmanagement.org.uk/2009/10/28/how-to-develop-the-right-communications-strategy-for-a-conversation-economy/</link>
		<comments>http://digitalassetmanagement.org.uk/2009/10/28/how-to-develop-the-right-communications-strategy-for-a-conversation-economy/#comments</comments>
		<pubDate>Wed, 28 Oct 2009 07:26:24 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Digital Assets]]></category>
		<category><![CDATA[Marketing Content Management]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[MAM]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Mass media]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=4569</guid>
		<description><![CDATA[Marketing: Communications Strategy for a Conversation Model &#8211; Advertising Age &#8211; CMO Strategy. What does the worldwide, technologically enabled drive for conversations mean for marketers? It means you&#8217;re no longer marketing products or services &#8212; you&#8217;re marketing conversations. It means marketing-communication planning should be driven by a conversation strategy. The ...]]></description>
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