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	<title>Digital Asset Management &#187; eMarketer</title>
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		<title>An inexcusable marketer-consumer disconnect</title>
		<link>http://digitalassetmanagement.org.uk/2009/08/27/an-inexcusable-marketer-consumer-disconnect/</link>
		<comments>http://digitalassetmanagement.org.uk/2009/08/27/an-inexcusable-marketer-consumer-disconnect/#comments</comments>
		<pubDate>Thu, 27 Aug 2009 07:07:23 +0000</pubDate>
		<dc:creator>digitalassetman</dc:creator>
				<category><![CDATA[MAM]]></category>
		<category><![CDATA[Mobile Asset Management]]></category>
		<category><![CDATA[eMarketer]]></category>
		<category><![CDATA[Mobile Computing]]></category>
		<category><![CDATA[Mobile phone]]></category>
		<category><![CDATA[Mobile Web]]></category>
		<category><![CDATA[Smartphone]]></category>
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		<guid isPermaLink="false">http://www.digitalassetmanagement.org.uk/?p=3696</guid>
		<description><![CDATA[By Noah Elkin The persistent irony about mobile is that it&#8217;s so widely used by consumers and yet still searching for its tipping point, at least as far as its utility to marketers is concerned. In my latest report for eMarketer, &#8220;Mobile Users and Usage: It&#8217;s Personal,&#8221; I point to a number ...]]></description>
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