4 March 2010 Comments

How Far Digital Media Needs to Go

Forrester Research Report Shows How Far Digital Media Needs to Go | Digital Tonto.

Forrester is a leader in technology research.  They got that way by providing hard data and objective analysis to business leaders for over two decades.  As I’ve written about before, brands are built on trust and, for the most part, Forrester has [...]

3 March 2010 Comments

A Special Breed: Staffing a Digital Asset Management Implementation

A Special Breed: Staffing a Digital Asset Management Implementation | We Speak Digital Media.
So you’re implementing a DAM solution, and you want to know what sort of person (or people) you should hire (or promote) to ensure the implementation is a success.  What types of qualifications define a good DAM manager?  It’s a good [...]

12 February 2010 Comments

Digital Marketing: Help Us… Help You.

Digital Marketing: Help Us… Help You. | Penn Olson.

“Clients just don’t get digital” is an often heard statement made by many from both the traditional and newadvertising agencies, media agencies, digital design houses, digital advertising technology providers, and digital media outlets.
It’s a statement that has been muttered since almost 10 years ago when I [...]

26 January 2010 Comments

More Cost-Effective Marketing Strategies Come With Digital Asset Management

Marketing Digital Asset Management – Digital Marketing Shift – Part 1: More Cost-Effective Marketing Strategies Come With Digital Asset Management.

Tuesday, January 26, 2010 by Jake Athey

Marketers have been shifting budgets and focus to Digital Marketing strategies for quite some time in order to be “multi-channel” and leverage the power of digital media, online and other [...]

17 November 2009 Comments

DataPath and Konan Digital Offer Advanced MAM System for Military, Homeland Security and News Broadcast Organizations

Partnership Enables Secure, Real-Time Access, Processing and Distribution of Video for Both Intelligence and News Broadcast Purp.

LAS VEGAS, April 24 /PRNewswire/ — NAB 2006 Conference Booth #Sl1835 — DataPath, Inc., a global solution provider for mission-critical communications, and Konan Digital Inc., an innovative developer of media asset management solutions, have formed an OEM partnership [...]

6 November 2009 Comments

More DAM related books

Implementing a Digital Asset Management System: For Animation, Computer Games, and Web Development

Expanding a Digital Content Management System: for the Growing Digital Media Enterprise (NAB Executive Technology Briefings)

Digital Rights Management: Protecting and Monetizing Content (NAB Executive Technology Briefings)

Digital Rights Management: Business and Technology (Professional Mindware)

A list of all the DAM related books can be found [...]

3 November 2009 Comments

Dynamic Publishing Market to Grow at More Than 20% as Organizations Invest in the Digital Media Value Chain

“The market will continue to grow as decision-makers gain knowledge about
dynamic publishing,” explains Mukul Krishna, Global Director of the Digital
Media practice at Frost & Sullivan. “Organizations will invest in solutions
realizing synergies formed with related technologies in the digital media
value chain, as well as seek reduced organizational expenditures and
time-to-print reductions.”

21 October 2009 Comments

Analysts to Debate What’s Real, What’s Hype, and What’s Coming at Gilbane Boston 2009

SharePoint 2010, Enterprise Social Software, Managing User-generated & Mobile Content, Multi-lingual Web Engagement Among Topics to be Discussed
Boston, MA – October 20, 2009 — The annual analyst keynote panel at the sixth annual Gilbane Boston Conference, produced by The Gilbane Group and Lighthouse Seminars, to take place December 1- 3, 2009, in Boston, MA, hosts [...]

22 July 2009 Comments

The growing need for digital asset management

The benefits of DAM Organizations deploying specialized DAM solutions typically realize the following benefits:

Consistent messaging and brand — With built-in revision control, asset repurposing, and approval processes, DAM systems enable organizations to maintain consistent use and re-expression of digital assets, from brochures to corporate videos to web content.
Generation of new revenue streams — Many organizations have [...]

17 July 2009 Comments

DELIVER World's first meaning-based media intelligence solution

Image via Wikipedia

AUTONOMY AND VMS FORM STRATEGIC PARTNERSHIP TO DELIVER WORLD’S FIRST MEANING-BASED MEDIA INTELLIGENCE SOLUTION
Integration to Enable VMS to Deliver Quantum Leap in Ability to Understand, Act, and Optimize All Forms of Media Content
Cambridge, UK and New York, NY – July 14, 2009 – Autonomy Corporation plc (LSE: AU. or AU.L), a global leader [...]

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