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	<title>Digital Asset Management &#187; BAM</title>
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	<link>http://digitalassetmanagement.org.uk</link>
	<description>all things, DAM, MAM, MedAM, VAM, PAM etc</description>
	<lastBuildDate>Tue, 20 Sep 2011 07:00:51 +0000</lastBuildDate>
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		<title>Branding Emotion: Video Q&amp;A with Cirque du Soleil’s Jean Guibert</title>
		<link>http://digitalassetmanagement.org.uk/2011/04/27/branding-emotion-video-qa-with-cirque-du-soleil%e2%80%99s-jean-guibert/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/04/27/branding-emotion-video-qa-with-cirque-du-soleil%e2%80%99s-jean-guibert/#comments</comments>
		<pubDate>Wed, 27 Apr 2011 07:32:48 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[BAM]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[emotional experience]]></category>
		<category><![CDATA[entertainment brands]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=28961</guid>
		<description><![CDATA[Branding Emotion: Video Q&#38;A with Cirque du Soleil’s Jean Guibert &#124; Sparksheet. Cirque du Soleil is one of the world’s most beloved entertainment brands, but how do you translate the emotional experience of a Cirque performance into a multi-platform brand identity? We sat down with Brand Manager Jean Guibert at ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Brand Marketing:  a completely sponsored film about sponsorship</title>
		<link>http://digitalassetmanagement.org.uk/2011/04/12/brand-marketing-a-completely-sponsored-film-about-sponsorship/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/04/12/brand-marketing-a-completely-sponsored-film-about-sponsorship/#comments</comments>
		<pubDate>Tue, 12 Apr 2011 06:34:43 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[BAM]]></category>
		<category><![CDATA[brand marketing]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=28675</guid>
		<description><![CDATA[http://www.ted.com Much of the TV, video, film and sport we watch is sponsored by a brand, a product, a corporation. But &#8230; why? With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing, on his quest to make a completely sponsored film about ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Chanel uses IT to take back control of its brand image</title>
		<link>http://digitalassetmanagement.org.uk/2010/11/11/chanel-uses-it-to-take-back-control-of-its-brand-image/</link>
		<comments>http://digitalassetmanagement.org.uk/2010/11/11/chanel-uses-it-to-take-back-control-of-its-brand-image/#comments</comments>
		<pubDate>Thu, 11 Nov 2010 10:33:23 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Brand Resource Management]]></category>
		<category><![CDATA[DAM]]></category>
		<category><![CDATA[Digital Assets]]></category>
		<category><![CDATA[DRM]]></category>
		<category><![CDATA[BAM]]></category>
		<category><![CDATA[brand image]]></category>
		<category><![CDATA[digital platforms]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=24865</guid>
		<description><![CDATA[Image via Wikipedia Chanel uses IT to take back control of its brand image &#8211; ComputerworldUK.com. Fashion brand&#8217;s core assets, images, are centralised, secure and easily retrievable By Anh Nguyen &#124; Computerworld UK Luxury fashion house Chanel has highlighted how crucial a content management system is to securing and controlling the brand’s ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>11 Branding And Marketing Trends For 2011: Branding Strategy Insider</title>
		<link>http://digitalassetmanagement.org.uk/2010/11/05/11-branding-and-marketing-trends-for-2011-branding-strategy-insider/</link>
		<comments>http://digitalassetmanagement.org.uk/2010/11/05/11-branding-and-marketing-trends-for-2011-branding-strategy-insider/#comments</comments>
		<pubDate>Fri, 05 Nov 2010 07:01:12 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[MAM]]></category>
		<category><![CDATA[Marketing Resource Management]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[BAM]]></category>
		<category><![CDATA[future trends]]></category>
		<category><![CDATA[intuition]]></category>
		<category><![CDATA[metrics]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=24618</guid>
		<description><![CDATA[Image via Wikipedia 11 Branding And Marketing Trends For 2011: Branding Strategy Insider. Author Ursula Le Guin wrote that “legends of prediction are common throughout the whole Household of Man. Gods speak, spirits speak, computers speak.” What Ms. Le Guin left out were consumers. Consumers speak too. Volumes if you ...]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Protecting the Company Name and Brand</title>
		<link>http://digitalassetmanagement.org.uk/2010/02/16/protecting-the-company-name-and-brand/</link>
		<comments>http://digitalassetmanagement.org.uk/2010/02/16/protecting-the-company-name-and-brand/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 11:42:50 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Brand Resource Management]]></category>
		<category><![CDATA[Digital Assets]]></category>
		<category><![CDATA[BAM]]></category>
		<category><![CDATA[DAM]]></category>
		<category><![CDATA[Reputation management]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=8111</guid>
		<description><![CDATA[Protecting the Company Name and Brand: Reputation Management can help Protect Corporate Image. Marketing experts often have told corporate executives that a company’s reputation is its most important asset and that it is critical to performance. Without successful management and protection of the corporate reputation, equity in the company can ...]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>The Keys to Brand Success</title>
		<link>http://digitalassetmanagement.org.uk/2009/10/29/the-keys-to-brand-success/</link>
		<comments>http://digitalassetmanagement.org.uk/2009/10/29/the-keys-to-brand-success/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 07:55:19 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[DAM]]></category>
		<category><![CDATA[BAM]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Knowledge]]></category>
		<category><![CDATA[MAM]]></category>
		<category><![CDATA[Market share]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=4592</guid>
		<description><![CDATA[Strong brands drive the financial performance of many successful companies. How do brands become strong? By virtue of the relationships that consumers develop with them. These relationships are the end result of all the experiences that consumers have with brands through direct contact, marketing communication, news, or publicity. All of these experiences contribute to ...]]></description>
		<wfw:commentRss>http://digitalassetmanagement.org.uk/2009/10/29/the-keys-to-brand-success/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Digital Archiving Tool: Amnesty International’s ADAM</title>
		<link>http://digitalassetmanagement.org.uk/2009/10/16/digital-archiving-tool-amnesty-international%e2%80%99s-adam/</link>
		<comments>http://digitalassetmanagement.org.uk/2009/10/16/digital-archiving-tool-amnesty-international%e2%80%99s-adam/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 14:16:40 +0000</pubDate>
		<dc:creator>digitalassetman</dc:creator>
				<category><![CDATA[DAM]]></category>
		<category><![CDATA[MAM]]></category>
		<category><![CDATA[MedAM]]></category>
		<category><![CDATA[Metadata]]></category>
		<category><![CDATA[BAM]]></category>
		<category><![CDATA[Workflow]]></category>

		<guid isPermaLink="false">http://www.digitalassetmanagement.org.uk/?p=4290</guid>
		<description><![CDATA[Amnesty International’s International Secretariat recently released an in-house digital archiving program calledADAM–Amnesty Digital Asset Management.  The program,  designed in conjunction with Bright Interactive, allows Amnesty field workers to upload digitally created photos, videos, and audio recordings into a central repository that all Amnesty members can access from within the organization.  ADAM is a customized application of Bright Interactive’s “Asset Bank” tool which:]]></description>
		<wfw:commentRss>http://digitalassetmanagement.org.uk/2009/10/16/digital-archiving-tool-amnesty-international%e2%80%99s-adam/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>DAM software has enabled businesses to store and access all their digital intelligence within a single point of management</title>
		<link>http://digitalassetmanagement.org.uk/2009/10/16/dam-software-has-enabled-businesses-to-store-and-access-all-their-digital-intelligence-within-a-single-point-of-management/</link>
		<comments>http://digitalassetmanagement.org.uk/2009/10/16/dam-software-has-enabled-businesses-to-store-and-access-all-their-digital-intelligence-within-a-single-point-of-management/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 13:31:20 +0000</pubDate>
		<dc:creator>digitalassetman</dc:creator>
				<category><![CDATA[Brand Resource Management]]></category>
		<category><![CDATA[DAM]]></category>
		<category><![CDATA[MAM]]></category>
		<category><![CDATA[MedAM]]></category>
		<category><![CDATA[Metadata]]></category>
		<category><![CDATA[BAM]]></category>
		<category><![CDATA[DAM (Digital Asset Management)]]></category>
		<category><![CDATA[Workflow]]></category>

		<guid isPermaLink="false">http://www.digitalassetmanagement.org.uk/?p=4287</guid>
		<description><![CDATA[Digital Asset Management (DAM) software is an application which facilitates quick and efficient storage, retrieval and reuse of the digital assets essential for enterprises. Digital assets include processed data files, white papers, engineering blueprints, architectural plans, web pages, text documents, photos, videos, audio files, and many other electronic files related ...]]></description>
		<wfw:commentRss>http://digitalassetmanagement.org.uk/2009/10/16/dam-software-has-enabled-businesses-to-store-and-access-all-their-digital-intelligence-within-a-single-point-of-management/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Customer Engagement: How it Literally Drives Everything!</title>
		<link>http://digitalassetmanagement.org.uk/2009/10/15/customer-engagement-how-it-literally-drives-everything/</link>
		<comments>http://digitalassetmanagement.org.uk/2009/10/15/customer-engagement-how-it-literally-drives-everything/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 06:58:06 +0000</pubDate>
		<dc:creator>digitalassetman</dc:creator>
				<category><![CDATA[Brand Resource Management]]></category>
		<category><![CDATA[MAM]]></category>
		<category><![CDATA[BAM]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Workflow]]></category>

		<guid isPermaLink="false">http://www.digitalassetmanagement.org.uk/?p=4262</guid>
		<description><![CDATA[Finding the Switch to Light the Room I was recently approached by a prospect who asked about how customer engagement and social media differed in approach.  Some what stunned about the question, I wondered “has everybody considered social media as it’s own self exclusive bucket that operates in it’s own ...]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Roadmap to Redesign; Workflow for the Real World</title>
		<link>http://digitalassetmanagement.org.uk/2009/10/14/roadmap-to-redesign-workflow-for-the-real-world/</link>
		<comments>http://digitalassetmanagement.org.uk/2009/10/14/roadmap-to-redesign-workflow-for-the-real-world/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 06:29:13 +0000</pubDate>
		<dc:creator>digitalassetman</dc:creator>
				<category><![CDATA[KM]]></category>
		<category><![CDATA[MAM]]></category>
		<category><![CDATA[BAM]]></category>
		<category><![CDATA[Workflow]]></category>

		<guid isPermaLink="false">http://www.digitalassetmanagement.org.uk/?p=4253</guid>
		<description><![CDATA[The web is ever-changing; this Core Process applies to all design and redesign projects, from the simplest to the most complex. Use this book as a mutable resource. Adapt it into a methodology that works for you. Call it a plan, call it a roadmap, call it a guide &#8212; ...]]></description>
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		<slash:comments>0</slash:comments>
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