Digital Asset Management

Protecting the Company Name and Brand: Reputation Management can help Protect Corporate Image.

Marketing experts often have told corporate executives that a company’s reputation is its most important asset and that it is critical to performance. Without successful management and protection of the corporate reputation, equity in the company can quickly erode in terms of [...]

Strong brands drive the financial performance of many successful companies. How do brands become strong? By virtue of the relationships that consumers develop with them.
These relationships are the end result of all the experiences that consumers have with brands through direct contact, marketing communication, news, or publicity. All of these experiences contribute to the formation of brand associations that [...]

Amnesty International’s International Secretariat recently released an in-house digital archiving program calledADAM–Amnesty Digital Asset Management. The program, designed in conjunction with Bright Interactive, allows Amnesty field workers to upload digitally created photos, videos, and audio recordings into a central repository that all Amnesty members can access from within the organization. ADAM is a customized application of Bright Interactive’s “Asset Bank” tool which:

Digital Asset Management (DAM) software is an application which facilitates quick and efficient storage, retrieval and reuse of the digital assets essential for enterprises. Digital assets include processed data files, white papers, engineering blueprints, architectural plans, web pages, text documents, photos, videos, audio files, and many other electronic files related to business. DAM software implements [...]

Finding the Switch to Light the Room
I was recently approached by a prospect who asked about how customer engagement and social media differed in approach.  Some what stunned about the question, I wondered “has everybody considered social media as it’s own self exclusive bucket that operates in it’s own vacuum?”  I immediately replied with a [...]

The web is ever-changing; this Core Process applies to all design and redesign projects, from the simplest to the most complex. Use this book as a mutable resource. Adapt it into a methodology that works for you. Call it a plan, call it a roadmap, call it a guide — we call it Workflow That Works
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This weeks design wonder comes from theUsabilityPost.  In the post titled “A guide to Choosing Colors for Your Brand,” the author of the post, Dmitry, shares with us the key aspects when considering and building a brand logo.  According to Dmitry, “colors will evoke certain emotions and feelings towards your brand so it is vital to choose [...]

Social media marketing stole my woman and ravaged my cattle
Forgive me, I was going to title this post something more subtle like, “Social media’s sin of omission,” but as a blogger shamelessly vying for your attention, I find myself succumbing to the very social media marketing arms race of “say what?!” that I want to [...]

There has been a run of articles recently citing survey results etc of Corporations that have banned the use of Social Media.

More than half of employers say they completely prohibit social media use by workers, according to a new survey of about 1,400 large U.S. companies.

Like most articles the question is posed as to why. [...]

I agree, we have far too many acronyms in the digital content related spheres, great post from http://www.invisiblefist.com
Content Management is who gets what, when and how in an organization” All content management systems are helping to facilitate the following:
Who Gets The content? (Security)

Content consumers — students, customers, employees…
Content contributors — artists, writers…
Content Approvers—editors, managers

What Content [...]