Digital Asset Management

Augmented Reality. Will it ever become a part of the marketing technology mix?. There was a lot of buzz about new visualization techniques back in 2009. About a year ago, Mashable posted on an Apple patent called Apple ID: [it] recognizes an object based on visuals (through the iPhone’s camera), a RFID reader or through GPS, [...]

CMO Matrix: How Social Technology Must Integrate with Traditional Marketing, a Horizontal Approach « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing. CMOs must approach social technologies in an integration fashion Although social technologies have been capturing marketers time for over four+ years in corporate, they’ve often been operated in a silo as [...]

Social TV – making the TV experience more social. A version of this article written by Richard Kastelein (Founder, Appmarket.tv) & Dick Rempt (CEO, Talents Media) was originally published in the “The Channel” magazine for the Association of International Broadcasters. The PDF is located here. What is Social TV, and where are we now in the development curve? [...]

Getting to know you: digital body language – DMNews. Local e-mail service providers and industry experts talk a great deal about the importance of relevance in keeping recipients engaged, or at least keeping e-mails out of trash bins and spam filters. Of course, this is easier said than done. Historically, building customer knowledge required either [...]

How Companies Can Use Sentiment Analysis to Improve Their Business. Maria Ogneva is the Director of Social Media at Biz360, a social media monitoring, measurement and engagement platform. You can follow her on Twitter at @themaria or @biz360, or find her musings on the company blog and her personal blog. Automated sentiment analysis has recently been the focus of an [...]

David McCandless turns complex data sets (like worldwide military spending, media buzz, Facebook status updates) into beautiful, simple diagrams that tease out unseen patterns and connections. Good design, he suggests, is the best way to navigate information glut — and it may just change the way we see the world. http://www.ted.com/talks/david_mccandless_the_beauty_of_data_visualization.html

The Future Of The Cloud- Social And Fun! « Servage TotalCloud. It takes a brave soul to take on the combined might of the Goliaths of Gaming, Nintendo, Sony and Microsoft. Introducing, ‘OnLive’, the Gaming world’s very own David, with one special slingshot – the cloud. This innovative computer gaming company believes they have developed [...]

Immersive Labs testing a new intelligence system that uses face detection with multi-touch technology. Visit the link below to read more about our intelligent billboard solutions. http://immersivelabs.com/site/index.php/solutions What is Human Computer Interaction? “Human-computer interaction is a multi-disciplinary approach concerned with the design, evaluation and implementation of interactive computing systems for human use and with the [...]

The Age of Disposable Software – Chief Marketing Technologist. I have a non-green confession to make: I love paper plates. Paper plates, paper napkins, plastic forks and knives. They’re always fresh and clean. Bring them outdoors on a picnic, no worries of losing or breaking anything. Blithely sully them with cheeseburger and chili dog, potato [...]

The New World of Infrastructure Apps. Just 10 years ago, deploying applications involved assembling the entire food chain down to the physical hardware. The process was lengthy, expensive, and complex. While product choices existed, infrastructure deployment was a requirement, not an option. Fast forward to today’s cloud era. Deploying applications no longer mandates a soup-to-nuts [...]