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	<title>Digital Asset Management &#187; Marketing Resource Management</title>
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	<link>http://digitalassetmanagement.org.uk</link>
	<description>all things, DAM, MAM, MedAM, VAM, PAM etc</description>
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		<title>Is IT and Marketing ready to converge?</title>
		<link>http://digitalassetmanagement.org.uk/2011/08/15/is-it-and-marketing-ready-to-converge/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/08/15/is-it-and-marketing-ready-to-converge/#comments</comments>
		<pubDate>Mon, 15 Aug 2011 17:00:28 +0000</pubDate>
		<dc:creator>digitalassetwoman</dc:creator>
				<category><![CDATA[Data Management]]></category>
		<category><![CDATA[Marketing Resource Management]]></category>
		<category><![CDATA[Marketing Technologist]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=29229</guid>
		<description><![CDATA[Several people have alerted me to a great new Forrester report, Mastering Customer Data — a CIO Imperative ($499), by Nigel Fenwick. Nigel primarily serves the IT community, but his recent research and blog posts have focused intensely on IT&#8217;s evolving role with marketing. From what I&#8217;ve heard, his recommendation ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing, Numbers, Math and Science</title>
		<link>http://digitalassetmanagement.org.uk/2011/05/04/marketing-numbers-math-and-science/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/05/04/marketing-numbers-math-and-science/#comments</comments>
		<pubDate>Wed, 04 May 2011 08:01:54 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Digital Assets]]></category>
		<category><![CDATA[Marketing Content Management]]></category>
		<category><![CDATA[Marketing Resource Management]]></category>
		<category><![CDATA[channel advocacy]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[science marketing]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=29056</guid>
		<description><![CDATA[Marketing, Numbers, Math and Science &#124; Digital Tonto. Marketing has changed a lot over the years.  What used to be a field of dreams has become a battlefield in which massive armories of technology and data are brought to bear in a neverending quest for domination. In other words it ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Customer Intelligence Hubs</title>
		<link>http://digitalassetmanagement.org.uk/2011/04/26/customer-intelligence-hubs/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/04/26/customer-intelligence-hubs/#comments</comments>
		<pubDate>Tue, 26 Apr 2011 05:31:55 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Digital Assets]]></category>
		<category><![CDATA[Marketing Automation Management]]></category>
		<category><![CDATA[Marketing Content Management]]></category>
		<category><![CDATA[Marketing Resource Management]]></category>
		<category><![CDATA[Business intelligence]]></category>
		<category><![CDATA[Customer relationship management]]></category>
		<category><![CDATA[marketing intelligence]]></category>
		<category><![CDATA[multichannel marketing]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=28894</guid>
		<description><![CDATA[The 3 Fundamentals of Multichannel Marketing: Part 2 – Customer Intelligence Hubs. In my last blog post, I described how touchpoint attribution (measuring the success of marketing programs across multiple channels) is one of the building blocks of cross-channel marketing.  Obviously, this kind of marketing intelligence can only be obtained if ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Marketing the Evil Empire?</title>
		<link>http://digitalassetmanagement.org.uk/2011/04/21/is-marketing-the-evil-empire/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/04/21/is-marketing-the-evil-empire/#comments</comments>
		<pubDate>Thu, 21 Apr 2011 05:36:31 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Digital Assets]]></category>
		<category><![CDATA[MAM]]></category>
		<category><![CDATA[Marketing Automation Management]]></category>
		<category><![CDATA[Marketing Content Management]]></category>
		<category><![CDATA[Marketing Resource Management]]></category>
		<category><![CDATA[marketing workflows]]></category>
		<category><![CDATA[marketing management]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=28867</guid>
		<description><![CDATA[Is Marketing the Evil Empire? &#124; UX Magazine. UX Magazine attended the 2011 IA Summit in Denver this year to interview conference speakers and attendees. In this video, interviewees respond to the question: Is Marketing the Evil Empire? We were expecting to get at least a couple of embittered responses, ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Moving beyond “social media marketing”</title>
		<link>http://digitalassetmanagement.org.uk/2011/04/15/moving-beyond-%e2%80%9csocial-media-marketing%e2%80%9d/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/04/15/moving-beyond-%e2%80%9csocial-media-marketing%e2%80%9d/#comments</comments>
		<pubDate>Fri, 15 Apr 2011 07:54:19 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Marketing Content Management]]></category>
		<category><![CDATA[Marketing Resource Management]]></category>
		<category><![CDATA[marketing workflows]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Business intelligence]]></category>
		<category><![CDATA[consumer insights]]></category>
		<category><![CDATA[Content creation]]></category>
		<category><![CDATA[Reputation management]]></category>
		<category><![CDATA[social communications]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[Social media marketing]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=28742</guid>
		<description><![CDATA[Social Business vs. Social Marketing: Understanding the fight over “content”. « The BrandBuilder Blog. Moving beyond “social media marketing” – A short list of business functions in social media that do not require content to create value and yield results: We have seen how Marketing, advertising and PR all tend ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Best Practices in Marketing Asset Management</title>
		<link>http://digitalassetmanagement.org.uk/2011/04/12/best-practices-in-marketing-asset-management/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/04/12/best-practices-in-marketing-asset-management/#comments</comments>
		<pubDate>Tue, 12 Apr 2011 05:43:31 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Digital Assets]]></category>
		<category><![CDATA[MAM]]></category>
		<category><![CDATA[Marketing Automation Management]]></category>
		<category><![CDATA[Marketing Resource Management]]></category>
		<category><![CDATA[marketing workflows]]></category>
		<category><![CDATA[benchmark report]]></category>
		<category><![CDATA[comparative rankings]]></category>
		<category><![CDATA[multi channel marketing]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=28659</guid>
		<description><![CDATA[Gleanster &#8211; Marketing Asset Management. Managing creative and messaging across multi-channel marketing has become more complex than ever before. The explosion of social media, mobile applications, and multi-channel customer experiences is forcing companies to address these “glocal” challenges.Fortunately, a new breed of digital asset technology, designed specifically for marketers, has ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Accountability And The New CMO</title>
		<link>http://digitalassetmanagement.org.uk/2011/04/07/marketing-accountability-and-the-new-cmo/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/04/07/marketing-accountability-and-the-new-cmo/#comments</comments>
		<pubDate>Thu, 07 Apr 2011 08:41:22 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Marketing Automation Management]]></category>
		<category><![CDATA[Marketing Content Management]]></category>
		<category><![CDATA[Marketing Resource Management]]></category>
		<category><![CDATA[marketing workflows]]></category>
		<category><![CDATA[b2b marketers]]></category>
		<category><![CDATA[chief marketing]]></category>
		<category><![CDATA[credibility marketing]]></category>
		<category><![CDATA[digital marketing]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=28599</guid>
		<description><![CDATA[Marketing Accountability And The New CMO &#124; B2Bbloggers.com &#8211; B2B Social Media and Content Marketing. It’s time for CMOs to stop marketing from being judged on superficial design activity and isolated tasks like event management, and start thinking about how the function of marketing can be accountable for improving the ...]]></description>
		<wfw:commentRss>http://digitalassetmanagement.org.uk/2011/04/07/marketing-accountability-and-the-new-cmo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>An inspiring case of IT-marketing governance</title>
		<link>http://digitalassetmanagement.org.uk/2011/04/01/an-inspiring-case-of-it-marketing-governance/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/04/01/an-inspiring-case-of-it-marketing-governance/#comments</comments>
		<pubDate>Fri, 01 Apr 2011 05:40:13 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Digital Assets]]></category>
		<category><![CDATA[MAM]]></category>
		<category><![CDATA[Marketing Resource Management]]></category>
		<category><![CDATA[marketing workflows]]></category>
		<category><![CDATA[corporate governance]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[information publishing]]></category>
		<category><![CDATA[information security]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=28488</guid>
		<description><![CDATA[An inspiring case of IT-marketing governance &#8211; Chief Marketing Technologist. I have to share an inspiring IT-marketing experience with you. I&#8217;ve advocated before that IT doesn&#8217;t need to own and implement all technology in an organization in order to provide valuable guidance and oversight. Instead, the CIO can provide governance on ...]]></description>
		<wfw:commentRss>http://digitalassetmanagement.org.uk/2011/04/01/an-inspiring-case-of-it-marketing-governance/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Global Marketing challenges…</title>
		<link>http://digitalassetmanagement.org.uk/2011/03/24/global-marketing-challenges%e2%80%a6/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/03/24/global-marketing-challenges%e2%80%a6/#comments</comments>
		<pubDate>Thu, 24 Mar 2011 08:22:07 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[DAM]]></category>
		<category><![CDATA[Digital Assets]]></category>
		<category><![CDATA[Marketing Automation Management]]></category>
		<category><![CDATA[Marketing Content Management]]></category>
		<category><![CDATA[Marketing Resource Management]]></category>
		<category><![CDATA[marketing workflows]]></category>
		<category><![CDATA[brand consistency]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[collaborative workflow]]></category>
		<category><![CDATA[global marketing challenges]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=28375</guid>
		<description><![CDATA[Marketing teams that need to prepare global, localized materials should be able to interact with ease and clarity across different divisions, regions, and languages in order to produce a strong brand identity. This requires a collaborative workflow that will: · Streamline yet integrate seamlessly with existing design/studio workflows running on ...]]></description>
		<wfw:commentRss>http://digitalassetmanagement.org.uk/2011/03/24/global-marketing-challenges%e2%80%a6/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Rubik&#8217;s Cube structure for the marketing department</title>
		<link>http://digitalassetmanagement.org.uk/2011/03/02/a-rubiks-cube-structure-for-the-marketing-department/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/03/02/a-rubiks-cube-structure-for-the-marketing-department/#comments</comments>
		<pubDate>Wed, 02 Mar 2011 13:51:12 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[MAM]]></category>
		<category><![CDATA[Marketing Content Management]]></category>
		<category><![CDATA[Marketing Resource Management]]></category>
		<category><![CDATA[chief marketing]]></category>
		<category><![CDATA[methodology]]></category>
		<category><![CDATA[successful marketing]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=28085</guid>
		<description><![CDATA[A Rubik&#8217;s Cube structure for the marketing department &#8211; Chief Marketing Technologist. In case you haven&#8217;t seen it yet, Chris Kuenne wrote a terrific guest editorial in Ad Age a couple of weeks ago: Four Talent Categories You Need to Win in a Connected World. This is one of the ...]]></description>
		<wfw:commentRss>http://digitalassetmanagement.org.uk/2011/03/02/a-rubiks-cube-structure-for-the-marketing-department/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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