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	<title>Digital Asset Management &#187; marketing workflows</title>
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	<link>http://digitalassetmanagement.org.uk</link>
	<description>all things, DAM, MAM, MedAM, VAM, PAM etc</description>
	<lastBuildDate>Tue, 20 Sep 2011 07:00:51 +0000</lastBuildDate>
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		<title>DPCI Partners with XMPie to Deliver High-Value Custom Publishing Solutions</title>
		<link>http://digitalassetmanagement.org.uk/2011/08/17/dpci-partners-with-xmpie-to-deliver-high-value-custom-publishing-solutions/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/08/17/dpci-partners-with-xmpie-to-deliver-high-value-custom-publishing-solutions/#comments</comments>
		<pubDate>Wed, 17 Aug 2011 12:00:54 +0000</pubDate>
		<dc:creator>digitalassetwoman</dc:creator>
				<category><![CDATA[Creative Workflows]]></category>
		<category><![CDATA[Marketing Automation Management]]></category>
		<category><![CDATA[marketing workflows]]></category>
		<category><![CDATA[Publishing]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=29253</guid>
		<description><![CDATA[DPCI, a provider of integrated technology solutions for organizations that need to improve the way they publish content to Web, print, mobile, and tablet devices, today announced a partnership with XMPie®, A Xerox Company, the leading provider of software solutions for 1:1 cross-media communications campaigns. DPCI can now offer custom, ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Marketing the Evil Empire?</title>
		<link>http://digitalassetmanagement.org.uk/2011/04/21/is-marketing-the-evil-empire/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/04/21/is-marketing-the-evil-empire/#comments</comments>
		<pubDate>Thu, 21 Apr 2011 05:36:31 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Digital Assets]]></category>
		<category><![CDATA[MAM]]></category>
		<category><![CDATA[Marketing Automation Management]]></category>
		<category><![CDATA[Marketing Content Management]]></category>
		<category><![CDATA[Marketing Resource Management]]></category>
		<category><![CDATA[marketing workflows]]></category>
		<category><![CDATA[marketing management]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=28867</guid>
		<description><![CDATA[Is Marketing the Evil Empire? &#124; UX Magazine. UX Magazine attended the 2011 IA Summit in Denver this year to interview conference speakers and attendees. In this video, interviewees respond to the question: Is Marketing the Evil Empire? We were expecting to get at least a couple of embittered responses, ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Moving beyond “social media marketing”</title>
		<link>http://digitalassetmanagement.org.uk/2011/04/15/moving-beyond-%e2%80%9csocial-media-marketing%e2%80%9d/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/04/15/moving-beyond-%e2%80%9csocial-media-marketing%e2%80%9d/#comments</comments>
		<pubDate>Fri, 15 Apr 2011 07:54:19 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Marketing Content Management]]></category>
		<category><![CDATA[Marketing Resource Management]]></category>
		<category><![CDATA[marketing workflows]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Business intelligence]]></category>
		<category><![CDATA[consumer insights]]></category>
		<category><![CDATA[Content creation]]></category>
		<category><![CDATA[Reputation management]]></category>
		<category><![CDATA[social communications]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[Social media marketing]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=28742</guid>
		<description><![CDATA[Social Business vs. Social Marketing: Understanding the fight over “content”. « The BrandBuilder Blog. Moving beyond “social media marketing” – A short list of business functions in social media that do not require content to create value and yield results: We have seen how Marketing, advertising and PR all tend ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Best Practices in Marketing Asset Management</title>
		<link>http://digitalassetmanagement.org.uk/2011/04/12/best-practices-in-marketing-asset-management/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/04/12/best-practices-in-marketing-asset-management/#comments</comments>
		<pubDate>Tue, 12 Apr 2011 05:43:31 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Digital Assets]]></category>
		<category><![CDATA[MAM]]></category>
		<category><![CDATA[Marketing Automation Management]]></category>
		<category><![CDATA[Marketing Resource Management]]></category>
		<category><![CDATA[marketing workflows]]></category>
		<category><![CDATA[benchmark report]]></category>
		<category><![CDATA[comparative rankings]]></category>
		<category><![CDATA[multi channel marketing]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=28659</guid>
		<description><![CDATA[Gleanster &#8211; Marketing Asset Management. Managing creative and messaging across multi-channel marketing has become more complex than ever before. The explosion of social media, mobile applications, and multi-channel customer experiences is forcing companies to address these “glocal” challenges.Fortunately, a new breed of digital asset technology, designed specifically for marketers, has ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Accountability And The New CMO</title>
		<link>http://digitalassetmanagement.org.uk/2011/04/07/marketing-accountability-and-the-new-cmo/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/04/07/marketing-accountability-and-the-new-cmo/#comments</comments>
		<pubDate>Thu, 07 Apr 2011 08:41:22 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Marketing Automation Management]]></category>
		<category><![CDATA[Marketing Content Management]]></category>
		<category><![CDATA[Marketing Resource Management]]></category>
		<category><![CDATA[marketing workflows]]></category>
		<category><![CDATA[b2b marketers]]></category>
		<category><![CDATA[chief marketing]]></category>
		<category><![CDATA[credibility marketing]]></category>
		<category><![CDATA[digital marketing]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=28599</guid>
		<description><![CDATA[Marketing Accountability And The New CMO &#124; B2Bbloggers.com &#8211; B2B Social Media and Content Marketing. It’s time for CMOs to stop marketing from being judged on superficial design activity and isolated tasks like event management, and start thinking about how the function of marketing can be accountable for improving the ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Excuses, Excuses. Top Marketing Transformation Myths Debunked!</title>
		<link>http://digitalassetmanagement.org.uk/2011/04/07/excuses-excuses-top-marketing-transformation-myths-debunked/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/04/07/excuses-excuses-top-marketing-transformation-myths-debunked/#comments</comments>
		<pubDate>Thu, 07 Apr 2011 08:32:50 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Marketing Content Management]]></category>
		<category><![CDATA[marketing workflows]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[marketing tactics]]></category>
		<category><![CDATA[marketing techniques]]></category>
		<category><![CDATA[outbound marketing]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=28591</guid>
		<description><![CDATA[Excuses, Excuses. Top Marketing Transformation Myths Debunked!. If you&#8217;ve been reading the blog lately, you&#8217;re probably starting to notice the theme we&#8217;ve got going on this Marketing Transformation Week &#8212; that the internet has fundamentally changed the way businesses must market to their prospects. So why are so many businesses still ...]]></description>
		<wfw:commentRss>http://digitalassetmanagement.org.uk/2011/04/07/excuses-excuses-top-marketing-transformation-myths-debunked/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social vs. Sharing</title>
		<link>http://digitalassetmanagement.org.uk/2011/04/06/social-vs-sharing/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/04/06/social-vs-sharing/#comments</comments>
		<pubDate>Wed, 06 Apr 2011 06:18:06 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Marketing Content Management]]></category>
		<category><![CDATA[marketing workflows]]></category>
		<category><![CDATA[brand awareness]]></category>
		<category><![CDATA[word of mouth]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=28562</guid>
		<description><![CDATA[Social vs. Sharing &#124; Social Media &#124; ideaLaunch. There certainly isn’t a way to guarantee that content will go viral. But there are steps you can take to encourage sharing of your content. To understand how to use social media effectively, marketers must understand the difference between social and sharing—and ...]]></description>
		<wfw:commentRss>http://digitalassetmanagement.org.uk/2011/04/06/social-vs-sharing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>An inspiring case of IT-marketing governance</title>
		<link>http://digitalassetmanagement.org.uk/2011/04/01/an-inspiring-case-of-it-marketing-governance/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/04/01/an-inspiring-case-of-it-marketing-governance/#comments</comments>
		<pubDate>Fri, 01 Apr 2011 05:40:13 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Digital Assets]]></category>
		<category><![CDATA[MAM]]></category>
		<category><![CDATA[Marketing Resource Management]]></category>
		<category><![CDATA[marketing workflows]]></category>
		<category><![CDATA[corporate governance]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[information publishing]]></category>
		<category><![CDATA[information security]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=28488</guid>
		<description><![CDATA[An inspiring case of IT-marketing governance &#8211; Chief Marketing Technologist. I have to share an inspiring IT-marketing experience with you. I&#8217;ve advocated before that IT doesn&#8217;t need to own and implement all technology in an organization in order to provide valuable guidance and oversight. Instead, the CIO can provide governance on ...]]></description>
		<wfw:commentRss>http://digitalassetmanagement.org.uk/2011/04/01/an-inspiring-case-of-it-marketing-governance/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Global Marketing challenges…</title>
		<link>http://digitalassetmanagement.org.uk/2011/03/24/global-marketing-challenges%e2%80%a6/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/03/24/global-marketing-challenges%e2%80%a6/#comments</comments>
		<pubDate>Thu, 24 Mar 2011 08:22:07 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[DAM]]></category>
		<category><![CDATA[Digital Assets]]></category>
		<category><![CDATA[Marketing Automation Management]]></category>
		<category><![CDATA[Marketing Content Management]]></category>
		<category><![CDATA[Marketing Resource Management]]></category>
		<category><![CDATA[marketing workflows]]></category>
		<category><![CDATA[brand consistency]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[collaborative workflow]]></category>
		<category><![CDATA[global marketing challenges]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=28375</guid>
		<description><![CDATA[Marketing teams that need to prepare global, localized materials should be able to interact with ease and clarity across different divisions, regions, and languages in order to produce a strong brand identity. This requires a collaborative workflow that will: · Streamline yet integrate seamlessly with existing design/studio workflows running on ...]]></description>
		<wfw:commentRss>http://digitalassetmanagement.org.uk/2011/03/24/global-marketing-challenges%e2%80%a6/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Satan Taught Me About Content Marketing</title>
		<link>http://digitalassetmanagement.org.uk/2011/02/21/what-satan-taught-me-about-content-marketing/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/02/21/what-satan-taught-me-about-content-marketing/#comments</comments>
		<pubDate>Mon, 21 Feb 2011 07:40:30 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Marketing Content Management]]></category>
		<category><![CDATA[marketing workflows]]></category>
		<category><![CDATA[exposition]]></category>
		<category><![CDATA[research sources]]></category>
		<category><![CDATA[visual rhetoric]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=27927</guid>
		<description><![CDATA[What Satan Taught Me About Content Marketing &#124; B2Bbloggers.com &#8211; B2B Social Media and Content Marketing. Remember that English teacher who taught you to write five-paragraph essays? The pattern was simple: introduction, three supporting paragraphs, and a conclusion. Tell them what you’re going to tell, tell them, and tell them ...]]></description>
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		<slash:comments>0</slash:comments>
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