Digital Asset Management

Why is Marketing Still So Manual? « Marketer’s B2B Blog. Resource constraints, constantly trying to drive leads with limited budgets to stay above water, moving of leads between systems (email, CRM, etc.) and manual tracking, trying to track various spreadsheets, CRM mixed systems, multiple departments to satisfy, sales/business demands, cost center not profit center, and [...]

Editor-in-Chief Paul Quigley spoke with Saepio Technologies‘ President & CEO John Thomson about brand and marketing asset management, the evolution from DAM and the integration of MAM with CRM and beyond. Tweet

Scaling the new marketing organization – Chief Marketing Technologist. What’s the best way to scale marketing? When marketing grows beyond one person, how do you divide up the work? This is one of the key strategic decisions the CMO makes, as the architecture of the marketing organization shapes its strengths and weaknesses. As my operations [...]

Marketing technology specialists Saepio has been selected by Volkswagen of America to provide localised marketing capabilities for its nearly 600 dealers nationwide. According to Saepio, VWoA will implement Saepio’s robust ad builder platform to provide corporate approved advertising templates that give dealers the ability to make their own. VWoA’s aggressive growth plans in the U.S. market [...]

A Portfolio Approach to Marketing ROI | Digital Tonto. The media and marketing industry, much like the financial industry before it, has become blinded by metrics that they don’t understand.  Somehow, the notion of accountability has morphed into a misguided quest for the sure thing in the form of ROI metrics for just about everything. This is silly. In actuality, [...]

Businesses and the Social Media Trap – WebWorkerDaily. “Which social network is best for business?” When I was asked this question last week, I was stumped. Not because a plethora of possibilities rushed to mind, but because this is the wrong question for a business to be asking, and it took me a moment to [...]

via Marketing Digital Asset Management – How Super Bowl Champion Merchandise is Marketed Minutes After the Big Game with Help from Widen Digital Sampling and Digital Asset Management. Saints Win! Saints Win! The 2010 Super Bowl between the New Orleans Saints and the Indianapolis Colts was watched by more than 106 million viewers, surpassing the [...]

MuseWorx™… enterprise level solutions for all business Imagine a world where most of the functions of our marketing – finding ideas, creating ads, building accountability, managing assets, tapping into resources, and even buying media — do not take place in traditional ways, but rather through massive computer server farms located remotely, and connected to global [...]

Quark Inc. announced that it is acquiring the assets of In.vision Research Corporation. In.vision is best known for its XML add-in for Microsoft Word (“Xpress Author for Word”). Quark is best known for QuarkXPress, a design and desktop publishing tool. The In.vision team will continue to be located in Florida, but the former In.Vision module [...]

http://www.dimdim.com/index With no software to download or install, Dimdim forever democratizes web- based live meetings. In seconds – right from your browser – you easily host or attend web meetings complete with audio and video conferencing, screen and application sharing. After experiencing the freedom and ease of Dimdim Web Meetings, you’ll wonder why you ever [...]