Digital Asset Management

via Marketing Digital Asset Management – How Super Bowl Champion Merchandise is Marketed Minutes After the Big Game with Help from Widen Digital Sampling and Digital Asset Management.
Saints Win! Saints Win! The 2010 Super Bowl between the New Orleans Saints and the Indianapolis Colts was watched by more than 106 million viewers, surpassing the 1983 [...]

MuseWorx™… enterprise level solutions for all business

Imagine a world where most of the functions of our marketing – finding ideas, creating ads, building accountability, managing assets, tapping into resources, and even buying media — do not take place in traditional ways, but rather through massive computer server farms located remotely, and connected to [...]

Quark Inc. announced that it is acquiring the assets of In.vision Research Corporation. In.vision is best known for its XML add-in for Microsoft Word (“Xpress Author for Word”). Quark is best known for QuarkXPress, a design and desktop publishing tool. The In.vision team [...]

http://www.dimdim.com/index
With no software to download or install, Dimdim forever democratizes web- based live meetings. In seconds – right from your browser – you easily host or attend web meetings complete with audio and video conferencing, screen and application sharing. After experiencing the freedom and ease of Dimdim Web Meetings, you’ll wonder why you ever used [...]

Five Ways for Marketers to Effectively Reach CIOs
by Sherri Leopard
Technology marketers have spent decades trying to connect with CIOs. And in an environment where technology is fueling innovation, yet investment capital remains tight, reaching CIOs has never been more important (or more difficult).
Yet many marketers continue to fall short when it comes to understanding this [...]

By Kate Kaye, The ClickZ Network,
Google is testing an emerging [...]

Seven Ways to Liberate Marketing So, what are the key elements of a modern B2B marketing software solution? Although I work for a marketing software vendor, the following list comes from my years of experience working with technology enabled marketing solutions.

Intuitive interface: Most marketers didn’t start their careers as programmers or project managers. Complex tools [...]

THE CHIEF MARKETING TECHNOLOGIST
This is a continuation of my last article about Marrying [...]

Digital asset management leads to increased employee productivity
Enterprises that use digital asset management to ensure their marketing channels are operating at full efficiency will deliver noticeable strategic value in terms of increased employee satisfaction and productivity.
That is according to a report from research firm Aberdeen, which found that 75 per cent of best-in-class companies [...]

ActiveMedia PowerDeck
ActiveMedia PowerDeck solves the brand, messaging, and legal challenges that grow along with the sheer number of Microsoft PowerPoint presentations across your organization.
>> Presentation Management Flash Movie 
>> See a PowerDeck Demo
With PowerDeck, your company can centrally control the full lifecycle of PowerPoint presentations—from creation and assembly to delivery.

Working from an approved presentation media library, [...]