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	<title>Digital Asset Management &#187; Marketing Automation Management</title>
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	<link>http://digitalassetmanagement.org.uk</link>
	<description>all things, DAM, MAM, MedAM, VAM, PAM etc</description>
	<lastBuildDate>Tue, 20 Sep 2011 07:00:51 +0000</lastBuildDate>
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		<title>DPCI Partners with XMPie to Deliver High-Value Custom Publishing Solutions</title>
		<link>http://digitalassetmanagement.org.uk/2011/08/17/dpci-partners-with-xmpie-to-deliver-high-value-custom-publishing-solutions/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/08/17/dpci-partners-with-xmpie-to-deliver-high-value-custom-publishing-solutions/#comments</comments>
		<pubDate>Wed, 17 Aug 2011 12:00:54 +0000</pubDate>
		<dc:creator>digitalassetwoman</dc:creator>
				<category><![CDATA[Creative Workflows]]></category>
		<category><![CDATA[Marketing Automation Management]]></category>
		<category><![CDATA[marketing workflows]]></category>
		<category><![CDATA[Publishing]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=29253</guid>
		<description><![CDATA[DPCI, a provider of integrated technology solutions for organizations that need to improve the way they publish content to Web, print, mobile, and tablet devices, today announced a partnership with XMPie®, A Xerox Company, the leading provider of software solutions for 1:1 cross-media communications campaigns. DPCI can now offer custom, ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Customer Intelligence Hubs</title>
		<link>http://digitalassetmanagement.org.uk/2011/04/26/customer-intelligence-hubs/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/04/26/customer-intelligence-hubs/#comments</comments>
		<pubDate>Tue, 26 Apr 2011 05:31:55 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Digital Assets]]></category>
		<category><![CDATA[Marketing Automation Management]]></category>
		<category><![CDATA[Marketing Content Management]]></category>
		<category><![CDATA[Marketing Resource Management]]></category>
		<category><![CDATA[Business intelligence]]></category>
		<category><![CDATA[Customer relationship management]]></category>
		<category><![CDATA[marketing intelligence]]></category>
		<category><![CDATA[multichannel marketing]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=28894</guid>
		<description><![CDATA[The 3 Fundamentals of Multichannel Marketing: Part 2 – Customer Intelligence Hubs. In my last blog post, I described how touchpoint attribution (measuring the success of marketing programs across multiple channels) is one of the building blocks of cross-channel marketing.  Obviously, this kind of marketing intelligence can only be obtained if ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Marketing the Evil Empire?</title>
		<link>http://digitalassetmanagement.org.uk/2011/04/21/is-marketing-the-evil-empire/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/04/21/is-marketing-the-evil-empire/#comments</comments>
		<pubDate>Thu, 21 Apr 2011 05:36:31 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Digital Assets]]></category>
		<category><![CDATA[MAM]]></category>
		<category><![CDATA[Marketing Automation Management]]></category>
		<category><![CDATA[Marketing Content Management]]></category>
		<category><![CDATA[Marketing Resource Management]]></category>
		<category><![CDATA[marketing workflows]]></category>
		<category><![CDATA[marketing management]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=28867</guid>
		<description><![CDATA[Is Marketing the Evil Empire? &#124; UX Magazine. UX Magazine attended the 2011 IA Summit in Denver this year to interview conference speakers and attendees. In this video, interviewees respond to the question: Is Marketing the Evil Empire? We were expecting to get at least a couple of embittered responses, ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Best Practices in Marketing Asset Management</title>
		<link>http://digitalassetmanagement.org.uk/2011/04/12/best-practices-in-marketing-asset-management/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/04/12/best-practices-in-marketing-asset-management/#comments</comments>
		<pubDate>Tue, 12 Apr 2011 05:43:31 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Digital Assets]]></category>
		<category><![CDATA[MAM]]></category>
		<category><![CDATA[Marketing Automation Management]]></category>
		<category><![CDATA[Marketing Resource Management]]></category>
		<category><![CDATA[marketing workflows]]></category>
		<category><![CDATA[benchmark report]]></category>
		<category><![CDATA[comparative rankings]]></category>
		<category><![CDATA[multi channel marketing]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=28659</guid>
		<description><![CDATA[Gleanster &#8211; Marketing Asset Management. Managing creative and messaging across multi-channel marketing has become more complex than ever before. The explosion of social media, mobile applications, and multi-channel customer experiences is forcing companies to address these “glocal” challenges.Fortunately, a new breed of digital asset technology, designed specifically for marketers, has ...]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Marketing Accountability And The New CMO</title>
		<link>http://digitalassetmanagement.org.uk/2011/04/07/marketing-accountability-and-the-new-cmo/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/04/07/marketing-accountability-and-the-new-cmo/#comments</comments>
		<pubDate>Thu, 07 Apr 2011 08:41:22 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Marketing Automation Management]]></category>
		<category><![CDATA[Marketing Content Management]]></category>
		<category><![CDATA[Marketing Resource Management]]></category>
		<category><![CDATA[marketing workflows]]></category>
		<category><![CDATA[b2b marketers]]></category>
		<category><![CDATA[chief marketing]]></category>
		<category><![CDATA[credibility marketing]]></category>
		<category><![CDATA[digital marketing]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=28599</guid>
		<description><![CDATA[Marketing Accountability And The New CMO &#124; B2Bbloggers.com &#8211; B2B Social Media and Content Marketing. It’s time for CMOs to stop marketing from being judged on superficial design activity and isolated tasks like event management, and start thinking about how the function of marketing can be accountable for improving the ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Global Marketing challenges…</title>
		<link>http://digitalassetmanagement.org.uk/2011/03/24/global-marketing-challenges%e2%80%a6/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/03/24/global-marketing-challenges%e2%80%a6/#comments</comments>
		<pubDate>Thu, 24 Mar 2011 08:22:07 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[DAM]]></category>
		<category><![CDATA[Digital Assets]]></category>
		<category><![CDATA[Marketing Automation Management]]></category>
		<category><![CDATA[Marketing Content Management]]></category>
		<category><![CDATA[Marketing Resource Management]]></category>
		<category><![CDATA[marketing workflows]]></category>
		<category><![CDATA[brand consistency]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[collaborative workflow]]></category>
		<category><![CDATA[global marketing challenges]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=28375</guid>
		<description><![CDATA[Marketing teams that need to prepare global, localized materials should be able to interact with ease and clarity across different divisions, regions, and languages in order to produce a strong brand identity. This requires a collaborative workflow that will: · Streamline yet integrate seamlessly with existing design/studio workflows running on ...]]></description>
		<wfw:commentRss>http://digitalassetmanagement.org.uk/2011/03/24/global-marketing-challenges%e2%80%a6/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Six Mistakes to Avoid In Selecting a Marketing Automation System</title>
		<link>http://digitalassetmanagement.org.uk/2011/03/11/six-mistakes-to-avoid-in-selecting-a-marketing-automation-system/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/03/11/six-mistakes-to-avoid-in-selecting-a-marketing-automation-system/#comments</comments>
		<pubDate>Fri, 11 Mar 2011 08:05:32 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Digital Assets]]></category>
		<category><![CDATA[MAM]]></category>
		<category><![CDATA[Marketing Automation Management]]></category>
		<category><![CDATA[Marketing Content Management]]></category>
		<category><![CDATA[automation systems]]></category>
		<category><![CDATA[campaigns]]></category>
		<category><![CDATA[marketing automation]]></category>
		<category><![CDATA[marketing technology]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=28194</guid>
		<description><![CDATA[Six Mistakes to Avoid In Selecting a Marketing Automation System &#8211; Savvy B2B Marketing. We&#8217;re pleased to present this guest post by David Raab, who specializes in marketing technology and analysis. Read on for insights into the right way to choose a marketing automation system. Marketing automation systems have reached that ...]]></description>
		<wfw:commentRss>http://digitalassetmanagement.org.uk/2011/03/11/six-mistakes-to-avoid-in-selecting-a-marketing-automation-system/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>It’s Not a Business It’s an Ecosystem</title>
		<link>http://digitalassetmanagement.org.uk/2011/02/09/it%e2%80%99s-not-a-business-it%e2%80%99s-an-ecosystem/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/02/09/it%e2%80%99s-not-a-business-it%e2%80%99s-an-ecosystem/#comments</comments>
		<pubDate>Wed, 09 Feb 2011 08:07:51 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Brand Resource Management]]></category>
		<category><![CDATA[Digital Assets]]></category>
		<category><![CDATA[MAM]]></category>
		<category><![CDATA[Marketing Automation Management]]></category>
		<category><![CDATA[Marketing Content Management]]></category>
		<category><![CDATA[means of communication]]></category>
		<category><![CDATA[real-time]]></category>
		<category><![CDATA[social behavior]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=27653</guid>
		<description><![CDATA[It’s Not a Business It’s an Ecosystem :: Small Business Marketing Blog from Duct Tape Marketing. I’ve owned a small business for over 25 years and in that time I’ve changed, my business has certainly changed, tools and tactics have changed and, in typical small business fashion, I believe I’ve ...]]></description>
		<wfw:commentRss>http://digitalassetmanagement.org.uk/2011/02/09/it%e2%80%99s-not-a-business-it%e2%80%99s-an-ecosystem/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Is Changing, Are You Ready?</title>
		<link>http://digitalassetmanagement.org.uk/2011/02/02/marketing-is-changing-are-you-ready/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/02/02/marketing-is-changing-are-you-ready/#comments</comments>
		<pubDate>Wed, 02 Feb 2011 07:50:08 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Brand Resource Management]]></category>
		<category><![CDATA[Digital Assets]]></category>
		<category><![CDATA[MAM]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Marketing Automation Management]]></category>
		<category><![CDATA[Marketing Content Management]]></category>
		<category><![CDATA[Marketing Resource Management]]></category>
		<category><![CDATA[marketing workflows]]></category>
		<category><![CDATA[approaches to marketing]]></category>
		<category><![CDATA[branding strategy]]></category>
		<category><![CDATA[media marketing]]></category>
		<category><![CDATA[new marketing]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=27458</guid>
		<description><![CDATA[Marketing Is Changing, Are You Ready?: Branding Strategy Insider. It is no surprise that academics and professionals alike are calling for new approaches to marketing, because the old approaches are inadequate to the challenges. New forms of media are showing up all the time. Consumers are faced with a turbo-charged ...]]></description>
		<wfw:commentRss>http://digitalassetmanagement.org.uk/2011/02/02/marketing-is-changing-are-you-ready/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>17 digital marketing trends for 2011</title>
		<link>http://digitalassetmanagement.org.uk/2011/01/06/17-digital-marketing-trends-for-2011/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/01/06/17-digital-marketing-trends-for-2011/#comments</comments>
		<pubDate>Thu, 06 Jan 2011 06:29:56 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Brand Resource Management]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Gems]]></category>
		<category><![CDATA[Marketing Automation Management]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[customer touchpoints]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[experiential marketing]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=26959</guid>
		<description><![CDATA[Image by Eddi van W. via Flickr To date these are the best trend predictions I have seen so far. 17 digital marketing trends for 2011, by Econsultancy CEO Ashley Friedlein. 1. The Year of Pragmatism – just do it My overall feeling for 2011 is that there isn’t anything ‘brand ...]]></description>
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		<slash:comments>0</slash:comments>
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