Digital Asset Management

Marketing Digital Asset Management – Digital Marketing Shift – Part 1: More Cost-Effective Marketing Strategies Come With Digital Asset Management.

Tuesday, January 26, 2010 by Jake Athey

Marketers have been shifting budgets and focus to Digital Marketing strategies for quite some time in order to be “multi-channel” and leverage the power of digital media, online and other [...]

via Marketing Asset Management Helps Engage Consumers in Real Time.

Timing is everything
Marketing asset management (MAM) is one technology that helps enable marketers to send the right message to the right person at the right time. It leverages the data from CRM; the knowledge of business intelligence; the creative materials and campaign timelines from MRM; [...]

Marketing Material Should be….

Publishable – Ensure you publish all marketing collateral to the web

Findable – Provide search friendly naming terms to the content

Social – By using slideshare, youTube, twitter, linkedIn to socialise content

Viral – Encourage colleagues, partners, friends, customers to share

Syndicatable – Allow people to subscribe to our content, events etc

Linkable – All marketing material [...]

Study finds many retail execs say their company lacks multichannel focus | InternetRetailer.com – Daily News.
Roughly 32% of business executives responsible for e-commerce and/or channel strategy say their company lacks a vision for providing consumers a consistent multichannel experience, according to a Forrester study released today at the Forrester Research Consumer Forum in Chicago.
The survey [...]

Epeus’ epigone: An API is a bespoke suit, a standard is a t-shirt.
Brad is calling for APIs, and even the NYT is proposing one, but there is a problem with APIs that goes beyond Dave’s concern about availability.
When a site designs an API, what they usually do is take their internal data model and expose every nook [...]

Celum Imagine has geared itself to Web-To-Print functionality through the introduction of its Brand and Marketing Automation add-on modules.
The aim of Web-To-Print is to provide users with the ability to submit, proof and manage design templates ONLINE.
For example: an employee needs new business cards after a promotion. Instead of commissioning the design of new cards [...]

Rather than putting consumers in arbitrary “buckets” for targeting, marketers should join them online in communities of passion and interest. by Nick Wreden
Before making large investments in advertising and other marketing, companies seek to identify and segment potential customers. Such knowledge is vital in evaluating market opportunities and differentiating messages, product offerings, media strategies, and [...]

MuseWorx™… enterprise level solutions for all business

Imagine a world where most of the functions of our marketing – finding ideas, creating ads, building accountability, managing assets, tapping into resources, and even buying media — do not take place in traditional ways, but rather through massive computer server farms located remotely, and connected to [...]

[audio http://media.podcastingmanager.com/72206-80605/Media/Marketo-Podcast.mp3]
One of the interesting things about lead management software is that although the soft benefits (e.g. running campaigns with less manual effort, more time to focus on the strategic and creative activities that improve marketing ROI) apply to the marketing department, the hard ROI benefits (e.g. more and better quality leads, faster deal cycles, [...]

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