Digital Asset Management

CMO Matrix: How Social Technology Must Integrate with Traditional Marketing, a Horizontal Approach « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing. CMOs must approach social technologies in an integration fashion Although social technologies have been capturing marketers time for over four+ years in corporate, they’ve often been operated in a silo as [...]

Marketing Automation | NuSpark Marketing. Marketing automation is simply a “software as a solution” (SaaS) system that allows you to target audiences throughout various stages of the buying cycle with relevant messaging and content that further influences a lead to become a sale. A fairly new technology, these systems are not just being utilized by [...]

Image by dullhunk via Flickr Insufficient Budgets, Shortage of Skills and Inadequate Tools Hinder Marketing Efforts, New Accenture Study Finds. Marketing executives responsible for driving corporate growth are being hampered in their efforts by insufficient budgets, skills shortages and inadequate tools, according to a new study by Accenture (NYSE: ACN). The study, ‘Onward and Up [...]

Why is Marketing Still So Manual? « Marketer’s B2B Blog. Resource constraints, constantly trying to drive leads with limited budgets to stay above water, moving of leads between systems (email, CRM, etc.) and manual tracking, trying to track various spreadsheets, CRM mixed systems, multiple departments to satisfy, sales/business demands, cost center not profit center, and [...]

Editor-in-Chief Paul Quigley spoke with Saepio Technologies‘ President & CEO John Thomson about brand and marketing asset management, the evolution from DAM and the integration of MAM with CRM and beyond. Tweet

Patented Genius gURL Technology Lets Customers Generate Shortened gURLs on Their Own Domain San Mateo, CA – July 27, 2010 – Genius.com Incorporated®, ranked Number 1 in marketing automation and a leading on-demand provider of, B2B sales lead management and demand generation solutions, today announced availability of branded shortened URLs via its patented Genius URL (gURL) technology. [...]

Marketing technology specialists Saepio has been selected by Volkswagen of America to provide localised marketing capabilities for its nearly 600 dealers nationwide. According to Saepio, VWoA will implement Saepio’s robust ad builder platform to provide corporate approved advertising templates that give dealers the ability to make their own. VWoA’s aggressive growth plans in the U.S. market [...]

Three Good Reasons for Marketing Automation (and Three Bad Ones) : MarketingProfs. Marketing automation—one of the new buzzwords in marketing—bridges the gap between lead generationand the sales force. In the past, any lead was passed over to Sales, making the follow-up frustrating: Most of the time, sales reps wasted time on lousy leads. The goal of marketing automation [...]

Using Digital Asset Management as a Tool for Social Media Brand Consistency | We Speak Digital Media. One of the biggest challenges facing brands as social media platforms continue to evolve is that of brand consistency.  In the “old” world, marketers defined messaging and images they felt were most representative of their brand.   On the [...]

Ads That Follow You Across the Internet – A Twist on an Old Idea : Innovation :: American Express OPEN Forum. Jun 29, 2010 – Sometimes the most interesting innovations come from the simplest ideas. Case in point:  one of the hottest online advertising trends today is something called “ad retargeting.”  Erick Schonfeld of TechCrunchexplains [...]