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	<title>Digital Asset Management &#187; MAM</title>
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	<link>http://digitalassetmanagement.org.uk</link>
	<description>all things, DAM, MAM, MedAM, VAM, PAM etc</description>
	<lastBuildDate>Tue, 20 Sep 2011 07:00:51 +0000</lastBuildDate>
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		<title>Will WEM Replace WCM?</title>
		<link>http://digitalassetmanagement.org.uk/2011/09/20/will-wem-replace-wcm/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/09/20/will-wem-replace-wcm/#comments</comments>
		<pubDate>Tue, 20 Sep 2011 07:00:51 +0000</pubDate>
		<dc:creator>digitalassetwoman</dc:creator>
				<category><![CDATA[CM]]></category>
		<category><![CDATA[ECM]]></category>
		<category><![CDATA[MAM]]></category>
		<category><![CDATA[Taxonomy]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[Enterprise Content Management]]></category>
		<category><![CDATA[Marketing Automation Management]]></category>
		<category><![CDATA[Metadata]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=29409</guid>
		<description><![CDATA[You may have heard about WEM. W and M stand for &#8220;web&#8221; and &#8220;management,&#8221; respectively, while E refers to &#8220;engagement&#8221; or &#8220;experience,&#8221; depending on who&#8217;s talking. Many WCM (web content management) folks love the new acronym and declare WEM to be the next WCM. Vendors are especially excited that Product X ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is a Marketing Asset Management Solution Right for Your Business?</title>
		<link>http://digitalassetmanagement.org.uk/2011/09/19/is-a-marketing-asset-management-solution-right-for-your-business/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/09/19/is-a-marketing-asset-management-solution-right-for-your-business/#comments</comments>
		<pubDate>Mon, 19 Sep 2011 07:00:21 +0000</pubDate>
		<dc:creator>digitalassetwoman</dc:creator>
				<category><![CDATA[KM]]></category>
		<category><![CDATA[MAM]]></category>
		<category><![CDATA[knowledge organisation]]></category>
		<category><![CDATA[Marketing Content Management]]></category>
		<category><![CDATA[marketing workflows]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=29405</guid>
		<description><![CDATA[Prompted by growing demands from the corner office, marketers in all kinds of companies are seeking innovative ways to improve marketing productivity.  Today, a growing number of companies are turning to marketing asset management solutions to increase the effectiveness and efficiency of the marketing function. A comprehensive marketing asset management ...]]></description>
		<wfw:commentRss>http://digitalassetmanagement.org.uk/2011/09/19/is-a-marketing-asset-management-solution-right-for-your-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Forrester Study Says Consumers Want More Engagement, but Companies Are Falling Behind</title>
		<link>http://digitalassetmanagement.org.uk/2011/09/13/forrester-study-says-consumers-want-more-engagement-but-companies-are-falling-behind/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/09/13/forrester-study-says-consumers-want-more-engagement-but-companies-are-falling-behind/#comments</comments>
		<pubDate>Tue, 13 Sep 2011 07:00:26 +0000</pubDate>
		<dc:creator>digitalassetwoman</dc:creator>
				<category><![CDATA[CM]]></category>
		<category><![CDATA[DAM]]></category>
		<category><![CDATA[KM]]></category>
		<category><![CDATA[MAM]]></category>
		<category><![CDATA[Brand Resource Management]]></category>
		<category><![CDATA[knowledge organisation]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=29395</guid>
		<description><![CDATA[A recent Forrester study showed that today&#8217;s consumers expect companies to create engagement across multiple channels, and that many brands are failing to meet that demand. Forrester&#8217;s Stephen Powers says that brands that without an asset management process will wind up with production, and ultimately brand inefficiencies. Read more about ...]]></description>
		<wfw:commentRss>http://digitalassetmanagement.org.uk/2011/09/13/forrester-study-says-consumers-want-more-engagement-but-companies-are-falling-behind/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Digital Asset Management Can Help Achieve Top Marketing Priorities</title>
		<link>http://digitalassetmanagement.org.uk/2011/08/31/how-digital-asset-management-can-help-achieve-top-marketing-priorities/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/08/31/how-digital-asset-management-can-help-achieve-top-marketing-priorities/#comments</comments>
		<pubDate>Wed, 31 Aug 2011 07:00:05 +0000</pubDate>
		<dc:creator>digitalassetwoman</dc:creator>
				<category><![CDATA[DAM]]></category>
		<category><![CDATA[MAM]]></category>
		<category><![CDATA[Brand Resource Management]]></category>
		<category><![CDATA[case studies]]></category>
		<category><![CDATA[Marketing Content Management]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=29364</guid>
		<description><![CDATA[DAM helps marketing teams improve ROI, brand consistency and customer satisfaction. Anderson Analytics recently performed a study that measured the importance of various marketing trends to top marketing executives in 2011. The survey showed that the top priorities of the marketing executives are: Marketing ROI, Customer Retention, Brand Loyalty, Positioning/Differentiation, ...]]></description>
		<wfw:commentRss>http://digitalassetmanagement.org.uk/2011/08/31/how-digital-asset-management-can-help-achieve-top-marketing-priorities/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>DPCI Partners with XMPie to Deliver High-Value Custom Publishing Solutions</title>
		<link>http://digitalassetmanagement.org.uk/2011/08/17/dpci-partners-with-xmpie-to-deliver-high-value-custom-publishing-solutions/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/08/17/dpci-partners-with-xmpie-to-deliver-high-value-custom-publishing-solutions/#comments</comments>
		<pubDate>Wed, 17 Aug 2011 12:00:54 +0000</pubDate>
		<dc:creator>digitalassetwoman</dc:creator>
				<category><![CDATA[Creative Workflows]]></category>
		<category><![CDATA[Marketing Automation Management]]></category>
		<category><![CDATA[marketing workflows]]></category>
		<category><![CDATA[Publishing]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=29253</guid>
		<description><![CDATA[DPCI, a provider of integrated technology solutions for organizations that need to improve the way they publish content to Web, print, mobile, and tablet devices, today announced a partnership with XMPie®, A Xerox Company, the leading provider of software solutions for 1:1 cross-media communications campaigns. DPCI can now offer custom, ...]]></description>
		<wfw:commentRss>http://digitalassetmanagement.org.uk/2011/08/17/dpci-partners-with-xmpie-to-deliver-high-value-custom-publishing-solutions/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Types of Digital Assets – The Social Background and Online Video Player</title>
		<link>http://digitalassetmanagement.org.uk/2011/08/16/new-types-of-digital-assets-%e2%80%93-the-social-background-and-online-video-player/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/08/16/new-types-of-digital-assets-%e2%80%93-the-social-background-and-online-video-player/#comments</comments>
		<pubDate>Tue, 16 Aug 2011 20:04:31 +0000</pubDate>
		<dc:creator>digitalassetwoman</dc:creator>
				<category><![CDATA[Brand Resource Management]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[VAM]]></category>
		<category><![CDATA[Video Asset Management]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=29260</guid>
		<description><![CDATA[How we use the web for marketing, advertising, public relations, branding and just plain ole’ relationship-building is constantly evolving. There are more and more ways to share and exchange information; with that, come more programs to manage and with those programs come more digital asset types for you to create, ...]]></description>
		<wfw:commentRss>http://digitalassetmanagement.org.uk/2011/08/16/new-types-of-digital-assets-%e2%80%93-the-social-background-and-online-video-player/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Conquering Marketing Management Overload</title>
		<link>http://digitalassetmanagement.org.uk/2011/08/16/conquering-content-management-overload/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/08/16/conquering-content-management-overload/#comments</comments>
		<pubDate>Tue, 16 Aug 2011 12:00:01 +0000</pubDate>
		<dc:creator>digitalassetwoman</dc:creator>
				<category><![CDATA[Brand Resource Management]]></category>
		<category><![CDATA[CM]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=29243</guid>
		<description><![CDATA[Three challenges for modern marketers and how to turn them into opportunities. Traditionally, a marketer’s primary concern was having the right message, delivered through the right media, to the right people, and at the right time. There were fewer channels and less content, and that made the management and distribution ...]]></description>
		<wfw:commentRss>http://digitalassetmanagement.org.uk/2011/08/16/conquering-content-management-overload/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is IT and Marketing ready to converge?</title>
		<link>http://digitalassetmanagement.org.uk/2011/08/15/is-it-and-marketing-ready-to-converge/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/08/15/is-it-and-marketing-ready-to-converge/#comments</comments>
		<pubDate>Mon, 15 Aug 2011 17:00:28 +0000</pubDate>
		<dc:creator>digitalassetwoman</dc:creator>
				<category><![CDATA[Data Management]]></category>
		<category><![CDATA[Marketing Resource Management]]></category>
		<category><![CDATA[Marketing Technologist]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=29229</guid>
		<description><![CDATA[Several people have alerted me to a great new Forrester report, Mastering Customer Data — a CIO Imperative ($499), by Nigel Fenwick. Nigel primarily serves the IT community, but his recent research and blog posts have focused intensely on IT&#8217;s evolving role with marketing. From what I&#8217;ve heard, his recommendation ...]]></description>
		<wfw:commentRss>http://digitalassetmanagement.org.uk/2011/08/15/is-it-and-marketing-ready-to-converge/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing, Numbers, Math and Science</title>
		<link>http://digitalassetmanagement.org.uk/2011/05/04/marketing-numbers-math-and-science/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/05/04/marketing-numbers-math-and-science/#comments</comments>
		<pubDate>Wed, 04 May 2011 08:01:54 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Digital Assets]]></category>
		<category><![CDATA[Marketing Content Management]]></category>
		<category><![CDATA[Marketing Resource Management]]></category>
		<category><![CDATA[channel advocacy]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[science marketing]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=29056</guid>
		<description><![CDATA[Marketing, Numbers, Math and Science &#124; Digital Tonto. Marketing has changed a lot over the years.  What used to be a field of dreams has become a battlefield in which massive armories of technology and data are brought to bear in a neverending quest for domination. In other words it ...]]></description>
		<wfw:commentRss>http://digitalassetmanagement.org.uk/2011/05/04/marketing-numbers-math-and-science/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Customer Intelligence Hubs</title>
		<link>http://digitalassetmanagement.org.uk/2011/04/26/customer-intelligence-hubs/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/04/26/customer-intelligence-hubs/#comments</comments>
		<pubDate>Tue, 26 Apr 2011 05:31:55 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Digital Assets]]></category>
		<category><![CDATA[Marketing Automation Management]]></category>
		<category><![CDATA[Marketing Content Management]]></category>
		<category><![CDATA[Marketing Resource Management]]></category>
		<category><![CDATA[Business intelligence]]></category>
		<category><![CDATA[Customer relationship management]]></category>
		<category><![CDATA[marketing intelligence]]></category>
		<category><![CDATA[multichannel marketing]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=28894</guid>
		<description><![CDATA[The 3 Fundamentals of Multichannel Marketing: Part 2 – Customer Intelligence Hubs. In my last blog post, I described how touchpoint attribution (measuring the success of marketing programs across multiple channels) is one of the building blocks of cross-channel marketing.  Obviously, this kind of marketing intelligence can only be obtained if ...]]></description>
		<wfw:commentRss>http://digitalassetmanagement.org.uk/2011/04/26/customer-intelligence-hubs/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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