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	<title>Digital Asset Management &#187; Marketing and Advertising</title>
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	<link>http://digitalassetmanagement.org.uk</link>
	<description>all things, DAM, MAM, MedAM, VAM, PAM etc</description>
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		<title>Why Search Geeks Are Taking Over Advertising</title>
		<link>http://digitalassetmanagement.org.uk/2011/03/28/why-search-geeks-are-taking-over-advertising/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/03/28/why-search-geeks-are-taking-over-advertising/#comments</comments>
		<pubDate>Mon, 28 Mar 2011 09:05:33 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Digital Assets]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Marketing Content Management]]></category>
		<category><![CDATA[digital medium]]></category>
		<category><![CDATA[marketing campaign]]></category>
		<category><![CDATA[new channels]]></category>
		<category><![CDATA[search advertising]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=28432</guid>
		<description><![CDATA[Why Search Geeks Are Taking Over Advertising &#124; DigitalNext: A Blog on Emerging Media and Technology &#8211; Advertising Age. Over the past decade, search engine marketers have emerged as the masterminds behind effective search advertising. When traditional marketers struggled to understand how search fit into a market campaign, SEMs utilized ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Is Changing, Are You Ready?</title>
		<link>http://digitalassetmanagement.org.uk/2011/02/02/marketing-is-changing-are-you-ready/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/02/02/marketing-is-changing-are-you-ready/#comments</comments>
		<pubDate>Wed, 02 Feb 2011 07:50:08 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Brand Resource Management]]></category>
		<category><![CDATA[Digital Assets]]></category>
		<category><![CDATA[MAM]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Marketing Automation Management]]></category>
		<category><![CDATA[Marketing Content Management]]></category>
		<category><![CDATA[Marketing Resource Management]]></category>
		<category><![CDATA[marketing workflows]]></category>
		<category><![CDATA[approaches to marketing]]></category>
		<category><![CDATA[branding strategy]]></category>
		<category><![CDATA[media marketing]]></category>
		<category><![CDATA[new marketing]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=27458</guid>
		<description><![CDATA[Marketing Is Changing, Are You Ready?: Branding Strategy Insider. It is no surprise that academics and professionals alike are calling for new approaches to marketing, because the old approaches are inadequate to the challenges. New forms of media are showing up all the time. Consumers are faced with a turbo-charged ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>131 different kinds of marketing</title>
		<link>http://digitalassetmanagement.org.uk/2010/12/14/131-different-kinds-of-marketing-chief-marketing-technologist/</link>
		<comments>http://digitalassetmanagement.org.uk/2010/12/14/131-different-kinds-of-marketing-chief-marketing-technologist/#comments</comments>
		<pubDate>Tue, 14 Dec 2010 08:17:34 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Brand Resource Management]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Digital Assets]]></category>
		<category><![CDATA[MAM]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Marketing Automation Management]]></category>
		<category><![CDATA[Marketing Content Management]]></category>
		<category><![CDATA[Marketing Resource Management]]></category>
		<category><![CDATA[marketing workflows]]></category>
		<category><![CDATA[agile development methodologies]]></category>
		<category><![CDATA[ambush marketing]]></category>
		<category><![CDATA[automated marketing]]></category>
		<category><![CDATA[chief marketing]]></category>
		<category><![CDATA[corporate marketing]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[political marketing]]></category>
		<category><![CDATA[Viral marketing]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=25976</guid>
		<description><![CDATA[131 different kinds of marketing &#8211; Chief Marketing Technologist. If ever you wanted evidence of just how sweeping and fragmented &#8220;marketing&#8221; is, try making a list of every kind of marketing out there. It starts simple enough, with search marketing, email marketing, product marketing, viral marketing — next thing you ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Advertisers Shifting Attention from Apps to Mobile Web and HTML5</title>
		<link>http://digitalassetmanagement.org.uk/2010/09/15/advertisers-shifting-attention-from-apps-to-mobile-web-and-html5/</link>
		<comments>http://digitalassetmanagement.org.uk/2010/09/15/advertisers-shifting-attention-from-apps-to-mobile-web-and-html5/#comments</comments>
		<pubDate>Wed, 15 Sep 2010 05:31:14 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Digital Assets]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Mobile Asset Management]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[HTML5]]></category>
		<category><![CDATA[Mobile Web]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=21922</guid>
		<description><![CDATA[Advertisers Shifting Attention from Apps to Mobile Web and HTML5. Greystripe is best known for converting ads from Flash to HTML 5 for display in native apps across its advertising network. The service waswildly popular because it allowed ads to engage consumers with animation, touch interactivity and click-through actions on ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Anecdote: Strategic stories</title>
		<link>http://digitalassetmanagement.org.uk/2010/03/22/anecdote-strategic-stories/</link>
		<comments>http://digitalassetmanagement.org.uk/2010/03/22/anecdote-strategic-stories/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 08:18:08 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Digital Assets]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[story telling]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=8571</guid>
		<description><![CDATA[Every company wants to tell a compelling story which conveys the essence of what they&#38;apos;re about. If it&#38;apos;s a success their customers and employees will know where they have come from and where they are going and what makes them unique and worthwhile. And with this knowledge they become attracted ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Classic Marketing Mistakes That May Never Go Away</title>
		<link>http://digitalassetmanagement.org.uk/2010/01/04/classic-marketing-mistakes-that-may-never-go-away/</link>
		<comments>http://digitalassetmanagement.org.uk/2010/01/04/classic-marketing-mistakes-that-may-never-go-away/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 07:59:12 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Digital Assets]]></category>
		<category><![CDATA[MAM]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Marketing Content Management]]></category>
		<category><![CDATA[Marketing strategy]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=7227</guid>
		<description><![CDATA[Classic Marketing Mistakes That May Never Go Away &#8211; KnowThis.com: Marketing Tutorials, News, How-to and More. It has been nearly sixty years since organizations began to understand the real importance of marketing strategy and planning.  Prior to the 1950s most companies did not have marketing departments, but instead marketing activities were ...]]></description>
		<wfw:commentRss>http://digitalassetmanagement.org.uk/2010/01/04/classic-marketing-mistakes-that-may-never-go-away/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Today is Wednesday and Choosing Colors for Your Brand can be very Difficult!</title>
		<link>http://digitalassetmanagement.org.uk/2009/10/14/today-is-wednesday-and-choosing-colors-for-your-brand-can-be-very-difficult/</link>
		<comments>http://digitalassetmanagement.org.uk/2009/10/14/today-is-wednesday-and-choosing-colors-for-your-brand-can-be-very-difficult/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 05:46:09 +0000</pubDate>
		<dc:creator>digitalassetman</dc:creator>
				<category><![CDATA[DAM]]></category>
		<category><![CDATA[MAM]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[BAM]]></category>

		<guid isPermaLink="false">http://www.digitalassetmanagement.org.uk/?p=4247</guid>
		<description><![CDATA[This weeks design wonder comes from theUsabilityPost.  In the post titled “A guide to Choosing Colors for Your Brand,” the author of the post, Dmitry, shares with us the key aspects when considering and building a brand logo.  According to Dmitry, “colors will evoke certain emotions and feelings towards your brand so ...]]></description>
		<wfw:commentRss>http://digitalassetmanagement.org.uk/2009/10/14/today-is-wednesday-and-choosing-colors-for-your-brand-can-be-very-difficult/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Thinking outside of the trough</title>
		<link>http://digitalassetmanagement.org.uk/2009/08/28/thinking-outside-of-the-trough/</link>
		<comments>http://digitalassetmanagement.org.uk/2009/08/28/thinking-outside-of-the-trough/#comments</comments>
		<pubDate>Fri, 28 Aug 2009 07:01:40 +0000</pubDate>
		<dc:creator>digitalassetman</dc:creator>
				<category><![CDATA[CM]]></category>
		<category><![CDATA[DAM]]></category>
		<category><![CDATA[MAM]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[BAM]]></category>
		<category><![CDATA[Intangible asset]]></category>
		<category><![CDATA[Internet marketing]]></category>

		<guid isPermaLink="false">http://www.digitalassetmanagement.org.uk/?p=3735</guid>
		<description><![CDATA[Following on from our last edition where we featured digital assets, the notion of 'toxic' financial assets has been all over the mainstream media, highlighting the relative value of tangible and intangible assets. Apparently, many wealth management funds are trying to move client assets into gold, a safe haven during times of economic upheaval. So, while bonds and other securities take a battering, the realisation that an asset has value has shot right up the agenda to the extent that Wall Street and its creative financial engineers are scrabbling around for liquidity plumbers to unblock the pipes.]]></description>
		<wfw:commentRss>http://digitalassetmanagement.org.uk/2009/08/28/thinking-outside-of-the-trough/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Responsive Solutions unveils the &quot;magic touch&quot; at Print 09</title>
		<link>http://digitalassetmanagement.org.uk/2009/08/26/responsive-solutions-unveils-the-magic-touch-at-print-09/</link>
		<comments>http://digitalassetmanagement.org.uk/2009/08/26/responsive-solutions-unveils-the-magic-touch-at-print-09/#comments</comments>
		<pubDate>Wed, 26 Aug 2009 05:59:14 +0000</pubDate>
		<dc:creator>digitalassetman</dc:creator>
				<category><![CDATA[MAM]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[BAM]]></category>
		<category><![CDATA[Cloud Computing]]></category>
		<category><![CDATA[Marketing collateral]]></category>
		<category><![CDATA[Vendors News]]></category>

		<guid isPermaLink="false">http://www.digitalassetmanagement.org.uk/?p=3638</guid>
		<description><![CDATA[St. Petersburg, FL &#8211; Responsive Solutions, creators of CUSTOMER+, a leading web to print and online marketing automation system powered by Adobe InDesign Server, will be unveiling significant product enhancements at Print 09, the largest North American trade show for the graphic arts scheduled for September 11th through 16th, 2009, ...]]></description>
		<wfw:commentRss>http://digitalassetmanagement.org.uk/2009/08/26/responsive-solutions-unveils-the-magic-touch-at-print-09/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The CMO Summit Overview</title>
		<link>http://digitalassetmanagement.org.uk/2009/08/20/the-cmo-summit-overview/</link>
		<comments>http://digitalassetmanagement.org.uk/2009/08/20/the-cmo-summit-overview/#comments</comments>
		<pubDate>Thu, 20 Aug 2009 06:39:42 +0000</pubDate>
		<dc:creator>digitalassetman</dc:creator>
				<category><![CDATA[KM]]></category>
		<category><![CDATA[MAM]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Chief marketing officer]]></category>
		<category><![CDATA[Customer Management]]></category>
		<category><![CDATA[Customer relationship management]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://www.digitalassetmanagement.org.uk/?p=3579</guid>
		<description><![CDATA[Aberdeen’s CMO Summit 2009:  Best-in-Class Marketing Insights for Enhancing Customer Relationships Return on marketing investment can sometimes seem like a mirage: just around the bend but forever elusive. At no time has this perception struck a stronger chord than today. The global economic downturn has fueled a managerial mindset that ...]]></description>
		<wfw:commentRss>http://digitalassetmanagement.org.uk/2009/08/20/the-cmo-summit-overview/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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