Digital Asset Management

Classic Marketing Mistakes That May Never Go Away – KnowThis.com: Marketing Tutorials, News, How-to and More.
It has been nearly sixty years since organizations began to understand the real importance of marketing strategy and planning.  Prior to the 1950s most companies did not have marketing departments, but instead marketing activities were scattered among many departments such as [...]

This weeks design wonder comes from theUsabilityPost.  In the post titled “A guide to Choosing Colors for Your Brand,” the author of the post, Dmitry, shares with us the key aspects when considering and building a brand logo.  According to Dmitry, “colors will evoke certain emotions and feelings towards your brand so it is vital to choose [...]

Following on from our last edition where we featured digital assets, the notion of ‘toxic’ financial assets has been all over the mainstream media, highlighting the relative value of tangible and intangible assets. Apparently, many wealth management funds are trying to move client assets into gold, a safe haven during times of economic upheaval. So, while bonds and other securities take a battering, the realisation that an asset has value has shot right up the agenda to the extent that Wall Street and its creative financial engineers are scrabbling around for liquidity plumbers to unblock the pipes.

St. Petersburg, FL – Responsive Solutions, creators of CUSTOMER+, a leading web to print and online marketing automation system powered by Adobe InDesign Server, will be unveiling significant product enhancements at Print 09, the largest North American trade show for the graphic arts scheduled for September 11th through 16th, 2009, at McCormick Place, Chicago. Responsive [...]

Aberdeen’s CMO Summit 2009:  Best-in-Class Marketing Insights for Enhancing Customer Relationships

Return on marketing investment can sometimes seem like a mirage: just around the bend but forever elusive. At no time has this perception struck a stronger chord than today. The global economic downturn has fueled a managerial mindset that is deeply rooted in the need [...]

Analyst firm, Gartner has released the results of a survey showing that 25% of respondents in the EMEA region expect their 2010 IT budget to increase.
As part of the research, Gartner surveyed approximately 1,000 IT professionals worldwide in April and May. When asked whether they expected their 2010 budgets to be below, the same or [...]

Assets are good.
Stocks that you sell high and buy low. Home prices that grow year after year. A Micky Mantle rookie card.
Can you tell an asset from a liability?
Most people can in their personal lives. Cash-rich versus debt-poor. How about health versus sickness.
It’s not that easy in marketing. Marketing tactics aren’t black and white like [...]

Protest launches a new collection of leisure clothing twice a year. It is critical that all marketing materials for the new collections (product photos, logos, banners, commercials etc.) are made available in time to all those who need them. Formerly all these marketing materials were sent to customers on a DVD. Protest was looking for an [...]

Don Tapscott is the author of “Wikinomics: How Mass Collaboration Changes Everything,” and “Growing Up Digital: The Rise of the Net Generation.”
We caught up with him recently at a youth marketing conference, and talked to him about how marketing is changing due to the range of tools that today’s teenagers are growing up with.
http://www.building43.com/videos/2009/06/16/growing-up-digital/

Image by Wombatunderground1 via Flickr

important notice: this is the unabridged version of a post first published on bnet.co.uk
After a decade and a half of evangelisation by the likes of Seth Godin (re his book entitled: Permission Marketing) and those who followed in his footsteps, Marketers are now finally waking up to the idea that pre-formatted communications [...]