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	<title>Digital Asset Management &#187; Brand Resource Management</title>
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	<link>http://digitalassetmanagement.org.uk</link>
	<description>all things, DAM, MAM, MedAM, VAM, PAM etc</description>
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		<title>New Types of Digital Assets – The Social Background and Online Video Player</title>
		<link>http://digitalassetmanagement.org.uk/2011/08/16/new-types-of-digital-assets-%e2%80%93-the-social-background-and-online-video-player/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/08/16/new-types-of-digital-assets-%e2%80%93-the-social-background-and-online-video-player/#comments</comments>
		<pubDate>Tue, 16 Aug 2011 20:04:31 +0000</pubDate>
		<dc:creator>digitalassetwoman</dc:creator>
				<category><![CDATA[Brand Resource Management]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[VAM]]></category>
		<category><![CDATA[Video Asset Management]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=29260</guid>
		<description><![CDATA[How we use the web for marketing, advertising, public relations, branding and just plain ole’ relationship-building is constantly evolving. There are more and more ways to share and exchange information; with that, come more programs to manage and with those programs come more digital asset types for you to create, ...]]></description>
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		<title>Conquering Marketing Management Overload</title>
		<link>http://digitalassetmanagement.org.uk/2011/08/16/conquering-content-management-overload/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/08/16/conquering-content-management-overload/#comments</comments>
		<pubDate>Tue, 16 Aug 2011 12:00:01 +0000</pubDate>
		<dc:creator>digitalassetwoman</dc:creator>
				<category><![CDATA[Brand Resource Management]]></category>
		<category><![CDATA[CM]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=29243</guid>
		<description><![CDATA[Three challenges for modern marketers and how to turn them into opportunities. Traditionally, a marketer’s primary concern was having the right message, delivered through the right media, to the right people, and at the right time. There were fewer channels and less content, and that made the management and distribution ...]]></description>
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		<title>Why Search Geeks Are Taking Over Advertising</title>
		<link>http://digitalassetmanagement.org.uk/2011/03/28/why-search-geeks-are-taking-over-advertising/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/03/28/why-search-geeks-are-taking-over-advertising/#comments</comments>
		<pubDate>Mon, 28 Mar 2011 09:05:33 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Digital Assets]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Marketing Content Management]]></category>
		<category><![CDATA[digital medium]]></category>
		<category><![CDATA[marketing campaign]]></category>
		<category><![CDATA[new channels]]></category>
		<category><![CDATA[search advertising]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=28432</guid>
		<description><![CDATA[Why Search Geeks Are Taking Over Advertising &#124; DigitalNext: A Blog on Emerging Media and Technology &#8211; Advertising Age. Over the past decade, search engine marketers have emerged as the masterminds behind effective search advertising. When traditional marketers struggled to understand how search fit into a market campaign, SEMs utilized ...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Branded content: Shoveling sh*t or fostering solutions?</title>
		<link>http://digitalassetmanagement.org.uk/2011/03/04/branded-content-shoveling-sht-or-fostering-solutions/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/03/04/branded-content-shoveling-sht-or-fostering-solutions/#comments</comments>
		<pubDate>Fri, 04 Mar 2011 14:57:12 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Brand Resource Management]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Marketing Content Management]]></category>
		<category><![CDATA[branded content]]></category>
		<category><![CDATA[delivery formats]]></category>
		<category><![CDATA[pervasiveness]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=28120</guid>
		<description><![CDATA[Branded content: Shoveling sh*t or fostering solutions? &#124; Social Media Explorer. The concept of branded content isn’t new; even as the pervasiveness of the digital lifestyle has given rise to the social consumer to provide brands with new channels of access, delivery formats, and greater self-initiated reach. Some familiar examples ...]]></description>
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		<title>It’s Not a Business It’s an Ecosystem</title>
		<link>http://digitalassetmanagement.org.uk/2011/02/09/it%e2%80%99s-not-a-business-it%e2%80%99s-an-ecosystem/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/02/09/it%e2%80%99s-not-a-business-it%e2%80%99s-an-ecosystem/#comments</comments>
		<pubDate>Wed, 09 Feb 2011 08:07:51 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Brand Resource Management]]></category>
		<category><![CDATA[Digital Assets]]></category>
		<category><![CDATA[MAM]]></category>
		<category><![CDATA[Marketing Automation Management]]></category>
		<category><![CDATA[Marketing Content Management]]></category>
		<category><![CDATA[means of communication]]></category>
		<category><![CDATA[real-time]]></category>
		<category><![CDATA[social behavior]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=27653</guid>
		<description><![CDATA[It’s Not a Business It’s an Ecosystem :: Small Business Marketing Blog from Duct Tape Marketing. I’ve owned a small business for over 25 years and in that time I’ve changed, my business has certainly changed, tools and tactics have changed and, in typical small business fashion, I believe I’ve ...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Twitter Users And Receptivity</title>
		<link>http://digitalassetmanagement.org.uk/2011/02/03/twitter-users-and-receptivity/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/02/03/twitter-users-and-receptivity/#comments</comments>
		<pubDate>Thu, 03 Feb 2011 09:49:59 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Brand Resource Management]]></category>
		<category><![CDATA[KM]]></category>
		<category><![CDATA[Knowledge Organisation]]></category>
		<category><![CDATA[Marketing Content Management]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[causal relationships]]></category>
		<category><![CDATA[group behavior]]></category>
		<category><![CDATA[networking users]]></category>
		<category><![CDATA[receptivity]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=27526</guid>
		<description><![CDATA[Twitter Users And Receptivity &#8211; Socialmedicaexplorer.com I spotted an interesting data point in the recent report from the Pew Internet and American Life Project, entitled “The Social Side Of The Internet.” The basic findings of the report – that Internet users are more social – may perhaps come as no ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Is Changing, Are You Ready?</title>
		<link>http://digitalassetmanagement.org.uk/2011/02/02/marketing-is-changing-are-you-ready/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/02/02/marketing-is-changing-are-you-ready/#comments</comments>
		<pubDate>Wed, 02 Feb 2011 07:50:08 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Brand Resource Management]]></category>
		<category><![CDATA[Digital Assets]]></category>
		<category><![CDATA[MAM]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Marketing Automation Management]]></category>
		<category><![CDATA[Marketing Content Management]]></category>
		<category><![CDATA[Marketing Resource Management]]></category>
		<category><![CDATA[marketing workflows]]></category>
		<category><![CDATA[approaches to marketing]]></category>
		<category><![CDATA[branding strategy]]></category>
		<category><![CDATA[media marketing]]></category>
		<category><![CDATA[new marketing]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=27458</guid>
		<description><![CDATA[Marketing Is Changing, Are You Ready?: Branding Strategy Insider. It is no surprise that academics and professionals alike are calling for new approaches to marketing, because the old approaches are inadequate to the challenges. New forms of media are showing up all the time. Consumers are faced with a turbo-charged ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Goggles Takes Print Digital</title>
		<link>http://digitalassetmanagement.org.uk/2011/02/01/google-goggles-takes-print-digital/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/02/01/google-goggles-takes-print-digital/#comments</comments>
		<pubDate>Tue, 01 Feb 2011 07:23:38 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Brand Resource Management]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[MAM]]></category>
		<category><![CDATA[optical recognition]]></category>
		<category><![CDATA[search application]]></category>
		<category><![CDATA[visual search]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=27437</guid>
		<description><![CDATA[Google Goggles Takes Print Digital &#124; Post Advertising. Google’s visual search application for smartphones was already able to recognize lots of objects and text, but after a significant upgrade, it can now swiftly recognize print advertisements and point users toward web results. With a name we can’t help but repeat ...]]></description>
		<wfw:commentRss>http://digitalassetmanagement.org.uk/2011/02/01/google-goggles-takes-print-digital/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The New Rules of Branding Your Business Online</title>
		<link>http://digitalassetmanagement.org.uk/2011/01/12/the-new-rules-of-branding-your-business-online/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/01/12/the-new-rules-of-branding-your-business-online/#comments</comments>
		<pubDate>Wed, 12 Jan 2011 08:39:44 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Brand Resource Management]]></category>
		<category><![CDATA[Digital Assets]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[branding online]]></category>
		<category><![CDATA[media presence]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=27107</guid>
		<description><![CDATA[Cover of Branded The New Rules of Branding Your Business Online. Mastering branding online takes a lot more than a cool logo and catchy slogan. Experts play by a fresh new set of rules. It&#8217;s no longer enough to have a sleek website, social-media presence, and consistent brand aesthetic online. ...]]></description>
		<wfw:commentRss>http://digitalassetmanagement.org.uk/2011/01/12/the-new-rules-of-branding-your-business-online/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>17 digital marketing trends for 2011</title>
		<link>http://digitalassetmanagement.org.uk/2011/01/06/17-digital-marketing-trends-for-2011/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/01/06/17-digital-marketing-trends-for-2011/#comments</comments>
		<pubDate>Thu, 06 Jan 2011 06:29:56 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Brand Resource Management]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Gems]]></category>
		<category><![CDATA[Marketing Automation Management]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[customer touchpoints]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[experiential marketing]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=26959</guid>
		<description><![CDATA[Image by Eddi van W. via Flickr To date these are the best trend predictions I have seen so far. 17 digital marketing trends for 2011, by Econsultancy CEO Ashley Friedlein. 1. The Year of Pragmatism – just do it My overall feeling for 2011 is that there isn’t anything ‘brand ...]]></description>
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