Digital Asset Management

How Companies Can Use Sentiment Analysis to Improve Their Business. Maria Ogneva is the Director of Social Media at Biz360, a social media monitoring, measurement and engagement platform. You can follow her on Twitter at @themaria or @biz360, or find her musings on the company blog and her personal blog. Automated sentiment analysis has recently been the focus of an [...]

Google launches Gmail Priority Inbox

David McCandless turns complex data sets (like worldwide military spending, media buzz, Facebook status updates) into beautiful, simple diagrams that tease out unseen patterns and connections. Good design, he suggests, is the best way to navigate information glut — and it may just change the way we see the world. http://www.ted.com/talks/david_mccandless_the_beauty_of_data_visualization.html

Image by joannabethpdot via Flickr A Short Guide to Consumer Targeting | Digital Tonto. Marketing’s most basic question is who to target.  You need to know who you want to sell to before you can determine market potential, promotional budget and overall positioning.  In other words, you can’t do much of anything without a viable [...]

Immersive Labs testing a new intelligence system that uses face detection with multi-touch technology. Visit the link below to read more about our intelligent billboard solutions. http://immersivelabs.com/site/index.php/solutions What is Human Computer Interaction? “Human-computer interaction is a multi-disciplinary approach concerned with the design, evaluation and implementation of interactive computing systems for human use and with the [...]

Image via Wikipedia via Understanding how search is moving beyond the traditional search box. comScore has shared its perspective on the role that new types of searches will play in the future of search and the importance of measuring all types of search equitably across the industry. The company is set to add a new dimension [...]

Image by wallyg via Flickr Dashboard Insight – How SaaS Has Changed The BI Landscape. by Lyndsay Wise, President, WiseAnalytics Until recently, traditional business intelligence applications led the way for companies  looking to apply analytics within their organizations. Businesses looking for alternatives to large data warehousing and BI infrastructures were hard pressed to find alternatives [...]

An ontology of social media data for better privacy policies. Privacy continues to be an important topic surrounding social media systems. A big part of the problem is that virtually all of us have a difficult time thinking about what information about us is exposed and to whom and for how long. As UMBC colleague Zeynep [...]

Review: The Buying Brain: Secrets for Selling to the Subconscious Mind by A. K. Pradeep The world of neuromarketing seems to be shrouded in mystery. There are no university studies that prove one can improve advertising effectiveness or design better products using brain scans or biometrics. Virtually all of the neuromarketing research to date has [...]

Business failing to benefit from BI advancements. Data arrive on a daily, hourly and real-time basis and businesses today are struggling more than ever to use these efficiently. Not only are data volumes increasing almost exponentially, but they are no longer constrained to words and figures, but include images, sound and video from an array [...]