Digital Asset Management

Image by Intersection Consulting via Flickr Use All Your Data Insights To Improve Both Search & Customer Experience. by Shaun Ryan Creating a compelling online experience is top of mind for most businesses. Many of us use numerous tools and technologies to ensure we can achieve this goal. Yet a survey we conducted of nearly 600 [...]

A Scientist’s View of Social CRM – Lithosphere Community. So what is sCRM? To me, sCRM is everything that a company does to deal with the above changes in communication patterns introduced by social media. This involves many aspects of business. Clearly the technology has to change. Instead of managing the conversation with X number [...]

Junta42 Content Marketing blog: How Much Should Brands Pay for Content Marketing?. Every brand’s process of creating content is a bit different, but generally you have: The marketing plan The content strategy within the marketing plan The specific tactics (i.e., a blog) within the content strategy An editorial plan for the tactic (the managing editor’s [...]

Rumour has it that IBM has decided to make MediaBeacon their DAM solution provider around their next generation WCM and Portal strategy with Websphere Portal and the Lotus Web Content Management products. Sources close to the launch scheduled for The Exceptional Web Experience – IBM Portal Excellence Conference 2010 19th – 22nd July, hear that IBM [...]

Contentation Re-considered – Home. The long-awaited convergence among application servers, portal frameworks, social services, and content stores is becoming a technical reality, giving rise to such terms as “Content–enabled Enterprise Portals”, “Content Application Servers” and, finally the widespread use of “Composite Content Platform”. As Lars Plougman from the Dachis Group recently noted, organizations are now looking [...]

DAM, CMS and Collections Management Systems – What’s the big dif?. Every time I talk to someone it necessitates in me the need to blog. It’s clear there is a TON of confusion out there regarding different tools involved in management of digital/physical collections. Dear museums and archives, you’re not that much different. You all [...]

An ECM Keynote for 2010 « Word of Pie. I’ve been talking about a lack of leadership and vision in the ECM industry.  This is evident when you attend keynotes at various conferences.  Most keynotes at industry conferences are focused on what has been happening and what is happening now.  John Mancini’s keynote at the AIIM [...]

The Changing Face of Enterprise Content Management « C4. Content management systems are increasingly becoming back end “black box” content stores. This trend towards commoditization puts a decreasing importance on the system and an increasing importance on the ways in which the system capabilities are surfaced. There are several trends that I have observed and [...]

We are always promoting and stressing the importance of smart and effective content management, that is, getting the desired results out of your content management (CM) organisation. To better underscore this importance, it is valuable to also look at the risks and effects of poor content management, so it’s also clear what can be avoided by [...]

SAP Community Network Blogs. As a follow up on my last blog „Digital Asset Management – Enrich Marketing Processes“, which gives information on the business challenges when it comes to Digital Asset Management, I would like to share now more details on our product “SAP Digital Asset Management by Open Text“. SAP Digital Asset Management [...]