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	<title>Digital Asset Management &#187; Data Management</title>
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	<link>http://digitalassetmanagement.org.uk</link>
	<description>all things, DAM, MAM, MedAM, VAM, PAM etc</description>
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		<title>Video As Project Documentation</title>
		<link>http://digitalassetmanagement.org.uk/2011/08/23/video-as-project-documentation/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/08/23/video-as-project-documentation/#comments</comments>
		<pubDate>Tue, 23 Aug 2011 07:00:53 +0000</pubDate>
		<dc:creator>digitalassetwoman</dc:creator>
				<category><![CDATA[Data Management]]></category>
		<category><![CDATA[Document Management]]></category>
		<category><![CDATA[Knowledge Wealth]]></category>
		<category><![CDATA[VAM]]></category>
		<category><![CDATA[knowledge wealth]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=29320</guid>
		<description><![CDATA[Everybody hates doing documentation. Anyone who claims to enjoy doing should be on some kind of watch list. Robin East (@insidedctm) asked the question on twitter today “project documentation: “documents” on their own are totally inadequate. Wikis are barely better. Anyone tried something else?” The most effective documentation experience I ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is IT and Marketing ready to converge?</title>
		<link>http://digitalassetmanagement.org.uk/2011/08/15/is-it-and-marketing-ready-to-converge/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/08/15/is-it-and-marketing-ready-to-converge/#comments</comments>
		<pubDate>Mon, 15 Aug 2011 17:00:28 +0000</pubDate>
		<dc:creator>digitalassetwoman</dc:creator>
				<category><![CDATA[Data Management]]></category>
		<category><![CDATA[Marketing Resource Management]]></category>
		<category><![CDATA[Marketing Technologist]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=29229</guid>
		<description><![CDATA[Several people have alerted me to a great new Forrester report, Mastering Customer Data — a CIO Imperative ($499), by Nigel Fenwick. Nigel primarily serves the IT community, but his recent research and blog posts have focused intensely on IT&#8217;s evolving role with marketing. From what I&#8217;ve heard, his recommendation ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Future of Marketing Measurement</title>
		<link>http://digitalassetmanagement.org.uk/2011/03/29/the-future-of-marketing-measurement/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/03/29/the-future-of-marketing-measurement/#comments</comments>
		<pubDate>Tue, 29 Mar 2011 06:11:28 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Data Management]]></category>
		<category><![CDATA[Knowledge Organisation]]></category>
		<category><![CDATA[Records Management]]></category>
		<category><![CDATA[economist]]></category>
		<category><![CDATA[marketers]]></category>
		<category><![CDATA[measurement]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=28439</guid>
		<description><![CDATA[Marketing Performance &#124; The Future of Marketing Measurement. Marketers must measure not only lead generation, but also all the other ways marketing supports sales. More and more, marketers are being asked to measure the results of their efforts. But too often, what they do measure doesn&#8217;t show the full breadth ...]]></description>
		<wfw:commentRss>http://digitalassetmanagement.org.uk/2011/03/29/the-future-of-marketing-measurement/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Big Data Needs To Think Bigger</title>
		<link>http://digitalassetmanagement.org.uk/2011/03/21/big-data-needs-to-think-bigger/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/03/21/big-data-needs-to-think-bigger/#comments</comments>
		<pubDate>Mon, 21 Mar 2011 07:01:38 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Data Management]]></category>
		<category><![CDATA[Data mining]]></category>
		<category><![CDATA[MDM]]></category>
		<category><![CDATA[asymmetric information]]></category>
		<category><![CDATA[data storage]]></category>
		<category><![CDATA[social networks]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=28310</guid>
		<description><![CDATA[Big Data Needs To Think Bigger. Editor’s note: Guest author Semil Shah is an entrepreneur interested in digital media, consumer Internet, and social networks.  He is based in Palo Alto and you can follow him on twitter @semilshah Spend enough time in Silicon Valley, and of all the buzz words you’ll hear neatly ...]]></description>
		<wfw:commentRss>http://digitalassetmanagement.org.uk/2011/03/21/big-data-needs-to-think-bigger/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Laws of Data Integration in the Cloud</title>
		<link>http://digitalassetmanagement.org.uk/2011/03/15/5-laws-of-data-integration-in-the-cloud/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/03/15/5-laws-of-data-integration-in-the-cloud/#comments</comments>
		<pubDate>Tue, 15 Mar 2011 08:00:54 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Cloud Computing]]></category>
		<category><![CDATA[Data Management]]></category>
		<category><![CDATA[Data mining]]></category>
		<category><![CDATA[data integration]]></category>
		<category><![CDATA[data volumes]]></category>
		<category><![CDATA[demand software]]></category>
		<category><![CDATA[Information Management]]></category>
		<category><![CDATA[peak loads]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=28236</guid>
		<description><![CDATA[5 Laws of Data Integration in the Cloud. In a time when data is so scattered, APIs are so very numerous, and data volumes are exploding, data integration has become essential. More than that, it has become expected Mike Hoskins, Paige Roberts The cloud is everywhere. It’s one of those momentous ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is master data management CRM’s secret sauce?</title>
		<link>http://digitalassetmanagement.org.uk/2011/02/11/is-master-data-management-crm%e2%80%99s-secret-sauce/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/02/11/is-master-data-management-crm%e2%80%99s-secret-sauce/#comments</comments>
		<pubDate>Fri, 11 Feb 2011 09:48:14 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Data Management]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[customer intelligence]]></category>
		<category><![CDATA[data redundancy]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=27760</guid>
		<description><![CDATA[Is master data management CRM’s secret sauce?. Gartner&#8217;s John Radcliffe explains why MDM is destined to be at the heart of future CRM and social CRM projects. Experts are predicting big things for master data management (MDM) in the immediate future. While far from being a new kid on the ...]]></description>
		<wfw:commentRss>http://digitalassetmanagement.org.uk/2011/02/11/is-master-data-management-crm%e2%80%99s-secret-sauce/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The (Mis)Measurement of Marketing</title>
		<link>http://digitalassetmanagement.org.uk/2011/02/07/the-mismeasurement-of-marketing/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/02/07/the-mismeasurement-of-marketing/#comments</comments>
		<pubDate>Mon, 07 Feb 2011 07:03:35 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Data Management]]></category>
		<category><![CDATA[Data mining]]></category>
		<category><![CDATA[Digital Assets]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[brand performance]]></category>
		<category><![CDATA[intrinsic value]]></category>
		<category><![CDATA[metrics]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=27597</guid>
		<description><![CDATA[The (Mis)Measurement of Marketing &#124; Digital Tonto. We’ve all been conned. Metrics.  ROI.  Optimization.  These all have some intrinsic value.  However, they’ve also led to a misguided Wall Streetification of marketing that has confused means with ends and correlation with causality.  As we transition to a digital world, the tendency ...]]></description>
		<wfw:commentRss>http://digitalassetmanagement.org.uk/2011/02/07/the-mismeasurement-of-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What&#8217;s the DAM Meaning?</title>
		<link>http://digitalassetmanagement.org.uk/2011/02/07/whats-the-dam-meaning/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/02/07/whats-the-dam-meaning/#comments</comments>
		<pubDate>Mon, 07 Feb 2011 06:49:39 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[DAM 101]]></category>
		<category><![CDATA[Data Management]]></category>
		<category><![CDATA[MAM]]></category>
		<category><![CDATA[MedAM]]></category>
		<category><![CDATA[DAM]]></category>
		<category><![CDATA[Enterprise Content Management]]></category>
		<category><![CDATA[management content]]></category>
		<category><![CDATA[Web Content Management]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=27591</guid>
		<description><![CDATA[Digital Asset Management – DAM-it! – The Blog. DAM &#38; CMS acronyms can get overwhelming, so we’ve created a list of the most popular ones. CM Content Management A system used for organizing, managing and editing digital content. WCM Web Content Management A sub-set of CMS used more specifically as ...]]></description>
		<wfw:commentRss>http://digitalassetmanagement.org.uk/2011/02/07/whats-the-dam-meaning/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Best-In-Class Companies Use Marketing Asset Management</title>
		<link>http://digitalassetmanagement.org.uk/2010/12/17/why-best-in-class-companies-use-marketing-asset-management/</link>
		<comments>http://digitalassetmanagement.org.uk/2010/12/17/why-best-in-class-companies-use-marketing-asset-management/#comments</comments>
		<pubDate>Fri, 17 Dec 2010 06:52:09 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[DAM]]></category>
		<category><![CDATA[Data Management]]></category>
		<category><![CDATA[Digital Assets]]></category>
		<category><![CDATA[MAM]]></category>
		<category><![CDATA[Marketing Automation Management]]></category>
		<category><![CDATA[Marketing Resource Management]]></category>
		<category><![CDATA[SaaS]]></category>
		<category><![CDATA[assessment management]]></category>
		<category><![CDATA[marketing resources]]></category>
		<category><![CDATA[marketing strategies]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=26048</guid>
		<description><![CDATA[Why Best-In-Class Companies Use Marketing Asset Management &#8211; Widen Guest. Companies that top the rankings for their respective class in terms of ROI, sales, and growth increasingly share something in common; foresight and innovative thinking that encourages them to adopt the types of tools and strategies needed to leap far ...]]></description>
		<wfw:commentRss>http://digitalassetmanagement.org.uk/2010/12/17/why-best-in-class-companies-use-marketing-asset-management/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>WikiLeaks, Expectations and ECM</title>
		<link>http://digitalassetmanagement.org.uk/2010/12/07/wikileaks-expectations-and-ecm/</link>
		<comments>http://digitalassetmanagement.org.uk/2010/12/07/wikileaks-expectations-and-ecm/#comments</comments>
		<pubDate>Tue, 07 Dec 2010 08:13:23 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Data Management]]></category>
		<category><![CDATA[Digital Assets]]></category>
		<category><![CDATA[Document Management]]></category>
		<category><![CDATA[ECM]]></category>
		<category><![CDATA[Records Management]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=25784</guid>
		<description><![CDATA[WikiLeaks, Expectations and ECM « Big Men On Content. The soul of consulting is oversimplification. Making big scary problems appear so simple in their solution that decision makers will commit to taking on solving them. Hopefully with your services. Pondering the WikiLeaks fiasco it seems to me this is a ...]]></description>
		<wfw:commentRss>http://digitalassetmanagement.org.uk/2010/12/07/wikileaks-expectations-and-ecm/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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