Digital Asset Management

Augmented Reality. Will it ever become a part of the marketing technology mix?. There was a lot of buzz about new visualization techniques back in 2009. About a year ago, Mashable posted on an Apple patent called Apple ID: [it] recognizes an object based on visuals (through the iPhone’s camera), a RFID reader or through GPS, [...]

Tomorrow’s must-have IT skills revealed. It’s the one question anyone of working age wants to know the answer to: what specific skills will be required in the coming years? Well, Stacy Collett reports on Computer World that while IT knowledge will be more ubiquitous, employers will be clamouring for these five specialised tech skills. “In 2020, [...]

AMNH Explorer from the American Museum of Natural History Chart your own course at the American Museum of Natural History in New York City with AMNH Explorer—a new app that is part custom navigation system, part personal tour guide for the Museum’s world-famous halls. Providing turn-by-turn directions, AMNH Explorer takes visitors from the edge of [...]

Hackers, Your Country Needs You. Outmoded technology, budget shortfalls, an aging workforce. There are many obstacles that stand in the way of the public sector adopting new technologies to transform the way in which the government “does business.” But these challenges also create a great opportunity. “What if the professional talent in the tech industry [...]

App Inventor for Android You can build just about any app you can imagine with App Inventor. Often people begin by building games like WhackAMole or games that let you draw funny pictures on your friend’s faces. You can even make use of the phone’s sensors to move a ball through a maze based on tilting [...]

VIDEO: Demo Of Impressive Nissan LEAF iAd | Mobile Marketing Watch. Apple’s long-awaited iAd launches today, and one of the first iAds ever created is also launching today- one for Nissan’s new fully-electric LEAF vehicle.  The ad takes advantage of nearly everything iAds and the iPhone has to offer, creating a truly impressive advertisement that lives [...]

via Communities Dominate Brands: Full Analysis of iPhone Economics – it is bad news. And then it gets worse. I promised to return with the full analysis of the iPhone App Store economics analysis, from every angle, with all data I have managed to find. This blog intends to paint the most accurate picture of [...]

Mobile phones to overtake computer for internet access – advertising news – Campaign. Speaking at the Cannes Lions Advertising Festival, Bader cited new research from the Interpublic Group network, which surveyed 8,000 active smartphone users in the UK, the US, Sweden, China, India and South Korea. He went on to say that when given the [...]

Content Marketing Today » How the Sizzling Shift to Mobile Computing Is Changing More Marketing Rules. Get Ready to Rethink Your Content Marketing by Aiming at Millions of Buyers on the Move For those of us who been around computing since the early days of PCs, the consumer move to mobile devices and away from [...]

Apple Building Walled Garden Around iPhone and iPad Applications for Ad Market. Apple has set out new developer terms that look to prohibit application developers from using advertising services from Google and its recently acquired subsidiary AdMob. The new terms threaten to decrease revenue for thousands of developers by severely limiting their monetization choices.  Due to [...]