Digital Asset Management

Tomorrow’s must-have IT skills revealed. It’s the one question anyone of working age wants to know the answer to: what specific skills will be required in the coming years? Well, Stacy Collett reports on Computer World that while IT knowledge will be more ubiquitous, employers will be clamouring for these five specialised tech skills. “In 2020, [...]

Social TV – making the TV experience more social. A version of this article written by Richard Kastelein (Founder, Appmarket.tv) & Dick Rempt (CEO, Talents Media) was originally published in the “The Channel” magazine for the Association of International Broadcasters. The PDF is located here. What is Social TV, and where are we now in the development curve? [...]

Is the Tipping Point REALLY Toast – Do Influencers… – Lithosphere Community. Last week, I’ve offer up some perspectives on the topic of empowerment vs. influence. But I deliberately steered clear of the discussion on whether influencers exist (if you remember, that was the last argument in favor of empowerment over influence). From the discussions that [...]

Image by Eloqua via Flickr MediaPost Publications It’s Time To Get Engaged With Content 08/27/2010. by Len Stein The growing dominance of social media compels marketers to abandon their old hard sell in favor of a content-driven marketing conversation that can facilitate meaningful brand relationships with customers and prospects. In this challenging environment, content is a key [...]

How Companies Can Use Sentiment Analysis to Improve Their Business. Maria Ogneva is the Director of Social Media at Biz360, a social media monitoring, measurement and engagement platform. You can follow her on Twitter at @themaria or @biz360, or find her musings on the company blog and her personal blog. Automated sentiment analysis has recently been the focus of an [...]

REINVENTING Social Media About David As Senior Vice President for Edelman Digital, David applies his expertise in social media, marketing and business strategy across multiple clients such as eBay, BlackBerry, and PepsiCo to name a few. A global resource, Armano also leads the strategic effort behind the Edelman Digital site and has been working in [...]

People Make the Experience, Technology Enhances It | Futurelab – We are marketing and customer strategy consultants with a passion for profit and innovation. by David Polinchock I’ve been involved in a number of customer service conversations lately, as I believe that in our social media world, companies are going to have to deal a lot [...]

1/1: Interview with Mark Rogan Owner/President of Honey Advertising | PrintMediaCentr.com. Hi Mark!  In a galaxy far far away we worked together when you were with Stein Rogan + Partners as EVP/ECD, and I was your Traffic/Production Supervisor.  Though you and Tom Stein had the marketing foresight of the “Internet” long before most, I came aboard at [...]

Stewart Lynch demo of OT social workplace for law firms

Cyber Anthropology: A Unified View of Communities … – Lithosphere Community. The Social Networks inside Communities As we’ve learned, most of the strong relationships in our personal social network(a.k.a. personal network) were developed in communities that were once part of our lives. Figure 1 illustrates the dynamics of a person (hypothetically Bob, the red dot inFigure 1) [...]