<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Digital Asset Management &#187; Content Marketing</title>
	<atom:link href="http://digitalassetmanagement.org.uk/category/content-management/content-marketing-cm/feed/" rel="self" type="application/rss+xml" />
	<link>http://digitalassetmanagement.org.uk</link>
	<description>all things, DAM, MAM, MedAM, VAM, PAM etc</description>
	<lastBuildDate>Tue, 20 Sep 2011 07:00:51 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.1.1</generator>
		<item>
		<title>Social Media &amp; Content Marketing Success: Short &amp; Long Term</title>
		<link>http://digitalassetmanagement.org.uk/2011/08/18/social-media-content-marketing-success-short-long-term/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/08/18/social-media-content-marketing-success-short-long-term/#comments</comments>
		<pubDate>Thu, 18 Aug 2011 07:00:09 +0000</pubDate>
		<dc:creator>digitalassetwoman</dc:creator>
				<category><![CDATA[CM]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[content marketing]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=29258</guid>
		<description><![CDATA[The number of inquiries we get at our Online Marketing Agency has stayed pretty steady over the past few years but there’s been a notable shift in interest specifically towards social &#38; content marketing.  What’s interesting is the focus on leveraging social media marketing solely for direct consumer acquisition. What’s ...]]></description>
		<wfw:commentRss>http://digitalassetmanagement.org.uk/2011/08/18/social-media-content-marketing-success-short-long-term/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A New Era Of Search Is About The Answers, Not Just The Links</title>
		<link>http://digitalassetmanagement.org.uk/2011/05/09/a-new-era-of-search-is-about-the-answers-not-just-the-links/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/05/09/a-new-era-of-search-is-about-the-answers-not-just-the-links/#comments</comments>
		<pubDate>Mon, 09 May 2011 05:48:21 +0000</pubDate>
		<dc:creator>digitalassetman</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Knowledge Organisation]]></category>
		<category><![CDATA[Knowledge representation]]></category>
		<category><![CDATA[content users]]></category>
		<category><![CDATA[search products]]></category>
		<category><![CDATA[sentiment]]></category>
		<category><![CDATA[serendipity]]></category>
		<category><![CDATA[social signals]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=29172</guid>
		<description><![CDATA[Editor’s note: The following guest post is written by Shashi Seth, the senior vice president of Search products at Yahoo! Previously, Shashi worked at Google where he developed the monetization strategy for YouTube and was also the product lead for search. Search is about to change quite radically. For more ...]]></description>
		<wfw:commentRss>http://digitalassetmanagement.org.uk/2011/05/09/a-new-era-of-search-is-about-the-answers-not-just-the-links/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>QR Code Resume Blows Traditional Strategy Out the Window</title>
		<link>http://digitalassetmanagement.org.uk/2011/05/05/qr-code-resume-blows-traditional-strategy-out-the-window/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/05/05/qr-code-resume-blows-traditional-strategy-out-the-window/#comments</comments>
		<pubDate>Thu, 05 May 2011 06:31:58 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[2 d bar codes]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[qr codes]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=29094</guid>
		<description><![CDATA[QR Code Resume Blows Traditional Strategy Out the Window &#124; Creative Guerrilla Marketing Examples. With our first guerrilla marketinggiveaway coming to a close, I figured it would be only fitting to key into some of the strategy and concepts that the giveaway book brings to the table. Be sure to enter ...]]></description>
		<wfw:commentRss>http://digitalassetmanagement.org.uk/2011/05/05/qr-code-resume-blows-traditional-strategy-out-the-window/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Use Game Mechanics to Reward Your Customers</title>
		<link>http://digitalassetmanagement.org.uk/2011/05/04/how-to-use-game-mechanics-to-reward-your-customers/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/05/04/how-to-use-game-mechanics-to-reward-your-customers/#comments</comments>
		<pubDate>Wed, 04 May 2011 08:45:29 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[consumer incentives]]></category>
		<category><![CDATA[game mechanics]]></category>
		<category><![CDATA[rewards program]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=29073</guid>
		<description><![CDATA[How to Use Game Mechanics to Reward Your Customers. Your customers hoard airline miles and covet their status-symbol black American Express. What was once called &#8220;consumer incentives&#8221; is now known as &#8220;gamification&#8221;—and here&#8217;s how to integrate it into your company and win consumers&#8217; hearts and minds while you&#8217;re at it. ...]]></description>
		<wfw:commentRss>http://digitalassetmanagement.org.uk/2011/05/04/how-to-use-game-mechanics-to-reward-your-customers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Augmented reality goes beyond gimmicks</title>
		<link>http://digitalassetmanagement.org.uk/2011/05/03/augmented-reality-goes-beyond-gimmicks/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/05/03/augmented-reality-goes-beyond-gimmicks/#comments</comments>
		<pubDate>Tue, 03 May 2011 05:34:29 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Augmented reality]]></category>
		<category><![CDATA[gimmicks]]></category>
		<category><![CDATA[innovative advertising]]></category>
		<category><![CDATA[reality technology]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=29034</guid>
		<description><![CDATA[BBC News &#8211; Augmented reality goes beyond gimmicks. Augmented reality stunt: An angel moves among commuters at London Victoria Station The people at Lynx cannot help but be pleased with the success of their latest deodorant. Their new fragrance has emerged as their second-best-selling variant after just a few months ...]]></description>
		<wfw:commentRss>http://digitalassetmanagement.org.uk/2011/05/03/augmented-reality-goes-beyond-gimmicks/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Content Marketing Tools Are Not Enough</title>
		<link>http://digitalassetmanagement.org.uk/2011/04/28/content-marketing-tools-are-not-enough/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/04/28/content-marketing-tools-are-not-enough/#comments</comments>
		<pubDate>Thu, 28 Apr 2011 12:33:18 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Marketing strategy]]></category>
		<category><![CDATA[marketing tools]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=29020</guid>
		<description><![CDATA[Content Marketing Tools Are Not Enough [Video]. I have lots of tools at home.  Hammers, screwdrivers, drills (oh my!).  Heck, I even have a toolbox. That doesn&#8217;t mean I know how to use them to, say, to build a house (or hang a picture). It&#8217;s Not the Tools I ran ...]]></description>
		<wfw:commentRss>http://digitalassetmanagement.org.uk/2011/04/28/content-marketing-tools-are-not-enough/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Branding Emotion: Video Q&amp;A with Cirque du Soleil’s Jean Guibert</title>
		<link>http://digitalassetmanagement.org.uk/2011/04/27/branding-emotion-video-qa-with-cirque-du-soleil%e2%80%99s-jean-guibert/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/04/27/branding-emotion-video-qa-with-cirque-du-soleil%e2%80%99s-jean-guibert/#comments</comments>
		<pubDate>Wed, 27 Apr 2011 07:32:48 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[BAM]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[emotional experience]]></category>
		<category><![CDATA[entertainment brands]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=28961</guid>
		<description><![CDATA[Branding Emotion: Video Q&#38;A with Cirque du Soleil’s Jean Guibert &#124; Sparksheet. Cirque du Soleil is one of the world’s most beloved entertainment brands, but how do you translate the emotional experience of a Cirque performance into a multi-platform brand identity? We sat down with Brand Manager Jean Guibert at ...]]></description>
		<wfw:commentRss>http://digitalassetmanagement.org.uk/2011/04/27/branding-emotion-video-qa-with-cirque-du-soleil%e2%80%99s-jean-guibert/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Future of Media: Storify and the Curatorial Instinct</title>
		<link>http://digitalassetmanagement.org.uk/2011/04/26/the-future-of-media-storify-and-the-curatorial-instinct/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/04/26/the-future-of-media-storify-and-the-curatorial-instinct/#comments</comments>
		<pubDate>Tue, 26 Apr 2011 09:11:46 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[aggregation]]></category>
		<category><![CDATA[information firehose]]></category>
		<category><![CDATA[information services]]></category>
		<category><![CDATA[social networks]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=28919</guid>
		<description><![CDATA[The Future of Media: Storify and the Curatorial Instinct: Tech News and Analysis «. The explosion of real-time information through social networks and information services like Twitter, Facebook and YouTube has produced a never-ending firehose of content. It has also created an opportunity for tools such as Storify, the curation service ...]]></description>
		<wfw:commentRss>http://digitalassetmanagement.org.uk/2011/04/26/the-future-of-media-storify-and-the-curatorial-instinct/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Creativity in The Digital Age</title>
		<link>http://digitalassetmanagement.org.uk/2011/04/20/marketing-creativity-in-the-digital-age/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/04/20/marketing-creativity-in-the-digital-age/#comments</comments>
		<pubDate>Wed, 20 Apr 2011 08:43:35 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[brand messages]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Marketing strategy]]></category>
		<category><![CDATA[positioning products]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=28846</guid>
		<description><![CDATA[Marketing Creativity in The Digital Age &#124; Digital Tonto. When I was a kid, I loved Tony the Tiger.  He told me that his Frosted Flakes were “Grrrrreat!” and I believed him, getting up early so that I could scarf some down before my brothers would eat them all. The ...]]></description>
		<wfw:commentRss>http://digitalassetmanagement.org.uk/2011/04/20/marketing-creativity-in-the-digital-age/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why &#8220;Tweet First, Ask Questions Last&#8221; Doesn&#8217;t Work</title>
		<link>http://digitalassetmanagement.org.uk/2011/04/20/why-tweet-first-ask-questions-last-doesnt-work/</link>
		<comments>http://digitalassetmanagement.org.uk/2011/04/20/why-tweet-first-ask-questions-last-doesnt-work/#comments</comments>
		<pubDate>Wed, 20 Apr 2011 08:29:37 +0000</pubDate>
		<dc:creator>DigitalAssetMan</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[earned media]]></category>
		<category><![CDATA[media channels]]></category>

		<guid isPermaLink="false">http://digitalassetmanagement.org.uk/?p=28824</guid>
		<description><![CDATA[Why &#8220;Tweet First, Ask Questions Last&#8221; Doesn&#8217;t Work &#124; Post Advertising. Social Media hasn’t just exploded — it has taken off into the stratosphere. Companies and brands are stampeding towards WordPress, Facebook, and Twitter faster than someone with 100 Twitter followers can call themselves a Social Media Expert. But while you ...]]></description>
		<wfw:commentRss>http://digitalassetmanagement.org.uk/2011/04/20/why-tweet-first-ask-questions-last-doesnt-work/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

