Digital Asset Management

CMO Matrix: How Social Technology Must Integrate with Traditional Marketing, a Horizontal Approach « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing. CMOs must approach social technologies in an integration fashion Although social technologies have been capturing marketers time for over four+ years in corporate, they’ve often been operated in a silo as [...]

Getting to know you: digital body language – DMNews. Local e-mail service providers and industry experts talk a great deal about the importance of relevance in keeping recipients engaged, or at least keeping e-mails out of trash bins and spam filters. Of course, this is easier said than done. Historically, building customer knowledge required either [...]

Image by Eloqua via Flickr MediaPost Publications It’s Time To Get Engaged With Content 08/27/2010. by Len Stein The growing dominance of social media compels marketers to abandon their old hard sell in favor of a content-driven marketing conversation that can facilitate meaningful brand relationships with customers and prospects. In this challenging environment, content is a key [...]

How Companies Can Use Sentiment Analysis to Improve Their Business. Maria Ogneva is the Director of Social Media at Biz360, a social media monitoring, measurement and engagement platform. You can follow her on Twitter at @themaria or @biz360, or find her musings on the company blog and her personal blog. Automated sentiment analysis has recently been the focus of an [...]

Image by finnur.malmquist via Flickr MediaPost Publications It’s About The Consumer, Stupid! 08/23/2010. by Rob Griffin Here we are, roughly midway through 2010, and I find myself thumbing back through old articles on Search Insider, like my first of 2010, titled “The Opportunity Impact Of Change.” As I looked back at trends, my own thoughts, and how our business [...]

REINVENTING Social Media About David As Senior Vice President for Edelman Digital, David applies his expertise in social media, marketing and business strategy across multiple clients such as eBay, BlackBerry, and PepsiCo to name a few. A global resource, Armano also leads the strategic effort behind the Edelman Digital site and has been working in [...]

Image by joannabethpdot via Flickr A Short Guide to Consumer Targeting | Digital Tonto. Marketing’s most basic question is who to target.  You need to know who you want to sell to before you can determine market potential, promotional budget and overall positioning.  In other words, you can’t do much of anything without a viable [...]

Immersive Labs testing a new intelligence system that uses face detection with multi-touch technology. Visit the link below to read more about our intelligent billboard solutions. http://immersivelabs.com/site/index.php/solutions What is Human Computer Interaction? “Human-computer interaction is a multi-disciplinary approach concerned with the design, evaluation and implementation of interactive computing systems for human use and with the [...]

People Make the Experience, Technology Enhances It | Futurelab – We are marketing and customer strategy consultants with a passion for profit and innovation. by David Polinchock I’ve been involved in a number of customer service conversations lately, as I believe that in our social media world, companies are going to have to deal a lot [...]

Image by dullhunk via Flickr Insufficient Budgets, Shortage of Skills and Inadequate Tools Hinder Marketing Efforts, New Accenture Study Finds. Marketing executives responsible for driving corporate growth are being hampered in their efforts by insufficient budgets, skills shortages and inadequate tools, according to a new study by Accenture (NYSE: ACN). The study, ‘Onward and Up [...]