Digital Asset Management

Every company wants to tell a compelling story which conveys the essence of what they're about. If it's a success their customers and employees will know where they have come from and where they are going and what makes them unique and worthwhile. And with this knowledge they become attracted to what they are offering. [...]

Richard Edelman, CEO, and Neal Flieger, Chair, StrategyOne, presents 2010 Trust Barometer findings.

Whatever Happened to Web 2.0? – GigaOM.

Not so long ago, calling something “Web 2.0″ increased its value. It meant fresh, new, interactive, responsive. Now, if someone uses that term you know they’re woefully out of touch.
For me, it’s been a trip to re-adopt my former web beat on GigaOM after spending a few years [...]

Media Revenue Models Framework: 12 categories of income sources for media companies – Trends in the Living Networks.

As the world of media moves beyond its traditional boundaries, media operators need to broaden their thinking about potential revenue sources. In a connected world, the possibilities transcend the classic advertising, sales and subscription models.
In my recent [...]

Top 15 Things Marketers Find Most Important Currently | Penn Olson.

What is most important to marketers? According to the Marketing Trends Report 2010 fromAnderson Analytics and the Marketing Executives Networking Group (MENG), marketing ROI is currently the most important.
This highlights the fact that marketing is not entirely an art but also a science. Other top [...]

6 Thoughts About Location Madness.

Location based social networks – are you over it already? It feels like location is all we ever hear about anymore, especially this week leading up to SXSW.
We’re excited about location too; see our enthusiastic write-ups What Twitter’s Geolocation API Makes Possible and The Era of Location as Platform Has Arrived. But it’s [...]

A Rant Against “CMS” « Word of Pie.

This is a rant. I rarely write rants, but here is one. It is based on one of my largest pet peeves in the technology industry.  It is about a commonly accepted term and not about the people who use it.
It is about “CMS”.  This is a [...]

Coordinating Corporate and Distributed Marketers.

How to bring corporate and distributed marketers together into a highly coordinated and effective marketing machine

Marketing professionals who manage distributed marketing networks have long held a common set of challenges. The five most mentioned challenges are:

Keeping brand messaging consistent when there are so many people involved
Managing content versioning for local [...]

News after Newspapers: iPad strategies for publishers.
In considering their strategies for iPad, publishers should assume:

Mobile will be everywhere. Upward of 70 percent of adults will be connected to the Web on mobile platforms virtually all of their waking hours.
All forms of media consumption will increasingly shift to mobile devices, especially to iPad and other tablets.
Marketing budgets [...]

Forrester Research Report Shows How Far Digital Media Needs to Go | Digital Tonto.

Forrester is a leader in technology research.  They got that way by providing hard data and objective analysis to business leaders for over two decades.  As I’ve written about before, brands are built on trust and, for the most part, Forrester has [...]