The Illusion of Control with Digital Asset Management RFPs vs. DAM Software Demos and Trials – Widen Guest | Widen – Digital Asset Management.

With the growing need to deploy more robust systems to manage digital assets, it’s no surprise that many companies who urgently require DAM software are unsure about which solutions work best to handle the variety of challenges and use cases with a company’s growing digital library. Nevertheless, checklist RFPs are still a common part of the process used for evaluating and purchasing digital asset management systems.

Perhaps this is because decision-makers feel they have more control over the buying process if they can pull together capabilities and requirements in the form of an RFP. This situation is preferable to many buyers because they feel they’re retaining more control than what is handed over to potential vendors.

Some main problems and concerns with digital asset management RFPs, however, when it comes to your primary means of choosing the best DAM solution for your organization are:

• Checklists are based more on what decision-makers believe is needed as opposed to being a function of the problems that require salient solutions. Because decision-makers probably aren’t familiar with all of the potential issues and problems related to DAM asset management, they won’t be able to realize the full potential of the software until they allow their teams to interact with the product. In this respect, being unaware of how the software in question can deal with any number of problems negates the perceived benefits of greater control associated with RFPs.

Continues @ http://blog.widen.com

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