3 Main Obstacles To Implementing A Social Media Strategy | Penn Olson.
Planning a social media strategy is tough work but getting it implemented could be even tougher.
A study which involves over 200+ marketing professional reveals that the number one obstacle toward implementing a social media strategy is having insufficient data or analytics to measure ROI (35%).
Measuring ROI, as we have previously mentioned, is an important element for backing up a social media marketing plan…
When budget is of concern, the management needs to understand how a plan will turn out in terms of facts and figures. Projections and ROI are a must and a failure to do so would dampened your chance of approval. This could be a plausible explanation why a failure to gain management’s buy in is second on the list (23%).
Continues @ http://www.penn-olson.com
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