Enterprise 2.0 naysayers emerge

Enterprise 2.0 naysayers emerge – FierceContentManagement.

We are happy to announce that next week, we will be publishing a One on one interview with Andrew McAfee, the man widely credited with coining the term Enterprise 2.0. Just last week the Enterprise 2.0 Conference debuted their west coast version in San Francisco, proving the growing interest in the technologies around the term. But even while it seems that Enterprise 2.0 is heading into the mainstream of the corporate consciousness, a group of naysayers is emerging who question the need and the validity of Enterprise 2.0.

Pushback is Good

There is no such thing as a perfect technology that is right for every organization, but the Enterprise 2.0 umbrella term has been around long enough to have some successful cases in play and to understand it well enough to suggest it’s more than a flash in the pan. That’s why I was surprised to see Dennis Howlett’s stinging missive against Enterprise 2.0 in his ZDNet blog last week. Yet his is just one voice in a rising chorus questioning Enterprise 2.0 as a concept.

I think push-back is good. It forces people to think through their positions, to look at the subject from different angles and to sharpen their own understanding of the technologies and how companies can use them, but I also think there is a clear place for Enterprise 2.0.