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Things We Hate About Content Management « Irina Guseva: Random Thoughts on CMS, WCM, ECM and Other Acronyms.

Business Issues

Where you are buying into something that you may very well need to change or integrate with there is strong benefit in considering Open Source. Open Source used to frighten commercial software companies but we have come along way on that road to understand that commercial organisation can operate in an Open Source world and benefit. This does not necessarily mean that their prized system needs to be fully opened up, but taking the spirit of it to mean that you are completely open to people seeing and learning from your code how it operates.

Exactly what you need to see opened up varies. In a CMS there may be a subsystem that stores the content or one that allows a Rich Text Editor. These arguably don’t need to be opened up, but when a CMS ships with modules for, for example, an RSS feed widget, calendaring tool, prebuilt webforms, users who then want a variation on this module can benefit from seeing how the “pros” did it, they can then use it as a starting point for their own different implementation.

We really don’t need vendors that pay lip service to the buzzwords. When they think the new CMS buzzword “engagement” is just a screenshot of Google Analytics. Or when they add an image picker and call it DAM. And a cross-over between WCM and ECM? Don’t think WCM is like ECM and it’s about organizing content, not about effectively communicating with the audience. And don’t think that if you organize the content, you can automatically communicate effectively.

Read the article in full @ http://irinaguseva.wordpress.com/