Digital Asset Management Research – Where to Start

Digital Asset Management systems have been around for over a decade now, and before that it was your standard assortment of file folders, CDs and even floppy disks. As the DAM systems evolved many first-movers were able to take advantage of this new technology for the benefit of themselves and their organizations.

But if you don’t have a DAM system yet, are in the process of selecting a vendor or even if you have no idea what this DAM thing is and have been tasked to do some DAM research – don’t worry! Below you’ll find some great research and sources of information to help you make an informed decision.

As a digital asset management systems provider ourselves we are obviously a little bit biased, but we also realize that an enterprise DAM is not for everyone. Below are 3 top reasons, backed up with research and sources, of why people acquire a DAM system:

Reason #1: It Supports your Marketing Initiatives

The top priorities of the Chief Marketing Officer for 2009, according to a survey from the Verse Group and Jupiter Research, are directly impacted by the deployment of a DAM System. In fact, 3 of the 5 of the top CMO goals translate into the top 3 reasons why companies invest in DAM, according to digital asset management research by the Aberdeen Group.

Top Priorities for CMOs and Senior Marketers in 2009:

Achieving measurable ROI on marketing efforts. – Why 46% invest in DAM – to Improve Return on Marketing Investments
Developing marketing programs that integrate online and traditional media.
Translating brand experience across different touchpoints. – Why 46% invest in DAM – to manage brand consistency
Cutting marketing budgets without cutting performance. – Why 66% invest in DAM – to improve operational efficiency
Optimizing portfolio of brands.