Overview
Content Strategy is an emerging field of practice within the discipline of User Experience Design (UXD). It also describes in a professional context the roles, work products, knowledge, methodology, and perspectives of content strategists.
Content
Content is substance. No matter the platform, publication, or format, content refers to everything that conveys meaning:
- “Content includes the text, graphics, video, and audio that make up an interactive experience.”—Kristina Halvorson[1]
- “Technically, Web content can be anything that appears on a website, including words, pictures, video, sounds, downloadable files (PDF), buttons, icons, and logos.”—Richard Sheffield
- “Information and experiences that may provide value for an end-user/audience.”—Wikipedia[2]
- “Everything is content.”—Rachel Lovinger quoting Chris Sizemore.[3]
Continues @ http://knol.google.com
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At last the word 'content' in a job description!
However I surprise myself by not totally agreeing with the concept. 'Content' should be everyone's business whether you are a developer, a designer, an IA or whatever. I find it strange that content is what the user seeks – not a nice colour scheme or elegant navigation system – just content. Yet it is hardly ever considered during the design stages ('Ipsum lorem' rules) so IMHO the design strategy is fatally flawed. I have coined a term 'content centred design' where content is considered right from the start of the design process.
I wrote a post on this some time ago where I suggest that content be treated as a stakeholder
http://patrickcwalsh.wordpress.com/2008/06/16/con…
Patrick