Autonomy is giving businesses a way to analyze and react to discussion of their products and services on social media sites.

The new Autonomy Interwoven Social Media Analysis tool — a combination of Autonomy’s technology and software from its purchase of Interwoven in March — allows companies to crawl social-networking sites like Facebook for relevant information about products, analyze that information and store it in a repository that links directly to their Interwoven content-management system, said Autonomy spokesman Randy Cairns.

Companies can look at a dashboard in their content-management system that provides “visual information on the context of the chatter” about a company’s product, he said, letting them know if it is positive or negative.

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