Interesting research from the Aberdeen Group on how web content management technology is transforming digital marketing. This is a gated report, so you’ll have to sign up to get it…but there is some quality information in here about the evolution of web content.
Portions of the report discuss the corporate goal of improving web content. Getting content is usually not the problem for businesses. Almost all organizations have truckloads of content. The challenge is taking information inside and around a company and creating valuable, relevant compelling content from that information.
On that note, the top three web content strategies for improving web content as discussed in this report are:
- Improve quality of web content.
- Use segmentation.
- Integrate web content management strategies with other technologies.
Continues @ http://blog.junta42.com
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