Digital Asset Management

Augmented Reality. Will it ever become a part of the marketing technology mix?.

There was a lot of buzz about new visualization techniques back in 2009. About a year ago, Mashable posted on an Apple patent called Apple ID:

[it] recognizes an object based on
visuals (through the iPhone’s camera), a RFID reader or through GPS, and then fetches the data from related databases. I like to imagine all this happening in real-time, with a layer of visual information superimposed on the actual camera image, but in the beginning it’ll
probably just take you to a related Wikipedia page. Still, it’s a start.

What’s being described is Augmented Reality (AR) – in which information is paired with, merged and displayed with a real time, real world image.  Here’s a fun example.  This augmented reality app displays information on where the nearest London Tube station can be found.

Continues @ http://www.enterpriseirregulars.com

CMO Matrix: How Social Technology Must Integrate with Traditional Marketing, a Horizontal Approach « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing.

CMOs must approach social technologies in an integration fashion
Although social technologies have been capturing marketers time for over four+ years in corporate, they’ve often been operated in a silo as experimental, or a separate deployment from traditional marketing. Yet the savvy marketing leader knows that reaching customers is increasingly becoming challenging as their touchpoints continue to fragment.

To reach the fragmented customer, marketers must apply an integrated approach.  As an industry, we should dispel notions that social marketing and it’s subsequent tools should operate in a silo, but instead sit horizontally in the marketing organization as they impact so many different forms of marketing tactics, approaches, and mindsets.  Furthermore, this has considerable impacts as social media organizations are founded and lead as they approach hub and spoke models to serve a variety of internal clients, as well as connect with customers in real time.

CMO Matrix: How Social Technology Must Integrate with Traditional Marketing, a Horizontal Approach

Continues @ http://www.web-strategist.com

Linked Data: An Introduction | Navigating New Horizons.

I keep hearing the term Linked Data, but what does it mean?

More or less what it says. All the data on the Internet linked together.

And that is important to me because…?

Your company, like everyone else’s company has a number of separate processes going. Accounts, marketing, HR, government compliances, legal issues, transport considerations. The information that pertains to each process is stored for convenience in separate databases. These databases are associated with the various applications that are used to create them. SAP for accounts, various spreadsheet formats, and document pages.

All contain information vital to the running of your company. All contain information which is mutually inaccessible to each other.

It has worked so far because we have had the human workaround. If a report has to be written for the quarterly board meeting, then someone has to get the information from each of these ‘data silos’ separately and spend a goodly amount of time and energy on finessing the disparate contents into something understandable and useful to act as a basis for a fruitful discussion.

With Linked Data technology running on your system, you ask your system for the information you want in the format you want. The computer itself works out what is relevant and useful. Linked Data enables the various databases to talk to each other and work out what is needed.

Can you imagine if all the databases across the world were linked the sort of really interesting questions that it would be possible to ask with the expectancy of a realistic and relevant answer?

Continues @ http://socialmedia.net/2010/07/27/linked-data-an-introduction?goback=.gde_49970_member_28611162

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Posted by Henrik de Gyor on September 2, 2010

Within one year, two DAM professionals have formed a successful DAM Meetup group.

Chad Beer and Michael Hollitscher created NYC Digital Asset Managers on Meetup.com. They organize events for those interested in Digital Asset Management (DAM) about every month in New York City. So what is so interesting about this? Over 150 people have joined as members. The meetup sometimes has a waiting list because the events are so popular and space is limited. The topics are intriguing and so are the speakers.

There is a DAM Meetup (also referred to as a DAM Tweetup) scheduled on September 22, 2010 at 7:00 pm. Join us at Cooper’s Tavern inside the New Yorker Hotel. This is the evening before the Createasphere DAM Conference in New York City.

So, what are DAM professionals in other major cities waiting for? They can create their own local DAM Meetup Group as well. Follow the example. Plan one event per month around a DAM topic or just start with a DAM Tweetup for some social time between members of your DAM community. Mention the existence of the Meetup group on email lists (not spam), LinkedIn and Twitter. As long as the group can plan consistent events about interesting DAM topics, the meetup group will grow by word of mouth. That is what happened successfully with NYC Digital Asset Managers and you can do this in your metropolitan area as well.

The unity of DAM professionals can help each other to gain support, share ideas and enrich your knowledge about DAM. The idea is to thrive with DAM. That can be achieved with the generosity of your time together. Whom else could do this better than other people who understand what we do. You are not alone. Network together and learn together.

Do you have DAM Meetup Group in your area?

Image via Wikipedia

Tomorrow’s must-have IT skills revealed.

It’s the one question anyone of working age wants to know the answer to: what specific skills will be required in the coming years?

Well, Stacy Collett reports on Computer World that while IT knowledge will be more ubiquitous, employers will be clamouring for these five specialised tech skills.

“In 2020, technical expertise will no longer be the sole province of the IT department,” she says. “Employees throughout the organisation will understand how to use technology to do their jobs.

”Futurists and IT experts say that the most sought-after IT-related skills will be those that involve the ability to mine overwhelming amounts of data, protect systems from security threats, manage the risks of growing complexity in new systems, and communicate how technology can increase productivity.”

There are the Computer World Top Five IT skills to have. How do you fair. And do you agree?

1. Analysing Data

By 2020, the amount of data generated each year will reach 35 zettabytes, or about 35 million petabytes, according to market researcher IDC. That’s enough data to fill a stack of DVDs reaching from the Earth to the moon and back, according to John Gantz, chief research officer at IDC. Demand will be high for IT workers with the ability to not only analyse dizzying amounts of data, but also work with business units to define what data is needed and where to get it.

Continues @ http://www.thebusinesstechnologyforum.com

Social TV – making the TV experience more social.

A version of this article written by Richard Kastelein (Founder, Appmarket.tv) & Dick Rempt (CEO, Talents Media) was originally published in the “The Channel” magazine for the Association of International Broadcasters. The PDF is located here.

What is Social TV, and where are we now in the development curve? What does it mean for the business models of the current industry and what challenges lie ahead? In a series of articles, Appmarket.tv will offer you some support to navigate this emerging landscape.

This article focuses the Social TV phenomenon – a general introduction to the concepts and technologies out there… the forces driving further development, and the challenges ahead to make Social TV happen. Following articles will analyze the impact on the broadcasting ecosystem – what’ll happen to existing advertising and business models? And finally… some guidance to the broadcast industry – how to survive or even thrive in the Social TV landscape.

For starters, Marie-Jose Montpetit, Invited Scientist at MIT for Social TV, puts it like this:

“Social TV is not just about people being Social; it’s also about devices and even networks being social.¹

The impact of Social Media on TV

Social media is here to stay. Media consumption of Facebook, Twitter and Youtube can be measured in hours rather than minutes a day. People under 30 are spending more time sharing content using social media² and 59 percent of Americans³ surf the Internet and watch TV simultaneously. Brands follow the buzz and have started to flock to emerging convergent formats such as Social TV.

UK’s total 2010 online media budgets are already bigger than those for TV⁴. So it’s perfectly understandable broadcasters and production companies are looking for ways to combine social media and TV to win back the budgets they are losing.In other words, Social media has become:

Continues @ http://www.appmarket.tv

Image via Wikipedia

Getting to know you: digital body language – DMNews.

Local e-mail service providers and industry experts talk a great deal about the importance of relevance in keeping recipients engaged, or at least keeping e-mails out of trash bins and spam filters. Of course, this is easier said than done.

Historically, building customer knowledge required either frequent and extensive surveys or outright guesses based on global e-mail open and click metrics.

Exacerbating the challenge, many e-mail clients suppress the tracking function for security reasons, making it harder to know who reads the message, makes a decision or takes an action. The challenge for marketers is getting to know more about the customer without overburdening them.

Fortunately, technology and process are providing marketers with a new option: the ability to read a prospect’s “digital body language.” In other words, this means imperceptibly and unobtrusively tracking how targets interact with all of your digital content — website visits, search activity, webcast or podcast downloads — not only your e-mail.

Continues @ http://www.dmnews.com

Posted by Henrik de Gyor on September 1, 2010

There are several DAM podcasts available. Now Another DAM blog is available as a podcast with each blog post to be read by the author himself. If that was not enough to interest people in listening to Another DAM podcast, the author is adding brief interviews with members of the global DAM community. This is an ongoing podcast series about DAM professionals by DAM professionals.

Another DAM podcast will supplement Another DAM blog with additional content worth listening to on an occasional basis.

You can listen to these audio recordings on your computer or even download them to your favorite mp3 player.

This podcasting effort is meant to compliment the other DAM podcasts available today, not compete with them.

Another DAM podcast will be recorded thanks to Audioboo which provides a free, instant platform for this medium.

Show notes are available at http://www.AnotherDAMpodcast.com

Click here to listen to an Introduction to Another DAM podcast

Feedback and suggestions are welcome.

Thank you.

Enjoy.

Critical Success Factor #2: The Need for DAM Business Support | We Speak Digital Media.

Posted by Joshua Duhl

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Is the Tipping Point REALLY Toast – Do Influencers… – Lithosphere Community.

Last week, I’ve offer up some perspectives on the topic of empowerment vs. influence. But I deliberately steered clear of the discussion on whether influencers exist (if you remember, that was the last argument in favor of empowerment over influence). From the discussions that I have found on this controversial topic, most people seem to reference the 2007 report by Watts and Dodds (W&D) as scientific proof that influencers either don’t exist or don’t matter. I believe this academic report has been popularized in the industry by a 2008 Fast Company article:Is the Tipping Point Toast?. However, to truly understand the results by W&D, I recommend reading the original publication, which can be downloaded here for now (since this is copyrighted material, there is no guarantee how long it will be available).

If you find the paper difficult to read, don’t be too hard on yourself! It’s written by a social network theorist with a physics background (Duncan J Watts) and a mathematician (Peter Sheridan Dodds) aimed primarily at other rigorous academic researchers. If you managed to plow through the technical details, you will find that there is nothing wrong with W&D’s result. Their claims were simply misunderstood by people outside academia. In many cases, their claims were greatly exaggerated, and certainly over generalized beyond their valid regime. Let’s find out why…

W&D Use Steady State Cascade Size to Measure the Effect of Influencers

W&D’s study concludes that the cascade size initiated by influencers is not significantly larger than those initiated by an ordinary person. And guess what, they are right! This claim is perfectly valid under the conditions of their simulation. The key is in understanding how they measure cascade size, which they’ve described in their paper:

“When all activations associated with a single cascade have occurred, its size can be determined simply as the total cumulative number of activations.”

Continues @ http://lithosphere.lithium.com/t5/Building-Community-the-Platform/Is-the-Tipping-Point-REALLY-Toast-Do-Influencers-REALLY-Matter/ba-p/10453?goback=.gde_1314427_member_28452623